Marketing Communications Specialist - level TBD

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We're on the hunt for a driven Marketing Communications Specialist to join our team at ETC. If you thrive in an environment that splashes creativity in with strategy, this is the role for you. As a Marketing Communications Specialist, you'll have the opportunity to write compelling copy, shape campaigns for product launches, and work with a team of dynamic and talented people.

Become the voice behind our brand, developing content that grabs attention and drives engagement. Flex your marketing muscles with a wide variety of projects, such as web copy, emails, social media content, videos, blog posts, press releases, print/web advertising, and more. We're looking for someone with proven marketing experience, strong writing chops, and the ability to collaborate with a team to manage multiple projects (bonus points if you love a good checklist!).

This is a fully on-site position.

Representative Responsibilities:

Supports the Marketing Communications manager and product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, social media and training materials
Research, write and assist in the production and distribution of key company publications and other external and internal communications
Act as liaison between product management, sales, marketing, and the creative design team
Effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team
Champion the company brand identity across all developed materials
Contributes to the production and distribution of key company publications and other external and internal communications.
Under the direction of manager, produces stories and case studies highlighting ETC projects and installations to support the product and company strategies
Develops content for ETC’s web site and Blog as required and assists in keeping them up to date
Working through manager, cultivates and maintains relationships with editors of key and second-tier trade publications to enhance ETC’s image
Monitors the effectiveness of PR efforts, including online and social media, maintains archive and media reviews
Cultivates and maintains relationships with dealers to support them with their communication efforts
Works with freelance writers, product managers and market managers paying close attention to project objectives and deadlines
Supports and participates in the marketing team’s overall objectives
Performs other duties as assigned by manager which could include assisting with events/Tradeshows, editing communications, photography; and language reference
Completes special projects and requests in a timely and positive fashion

Minimum Requirements:

Bachelor’s degree in Communications, Journalism, or related field, or 8 years of comparable experience required
Entertainment and/or architectural lighting industry knowledge preferred but not required
0-3 years’ experience in public relations, corporate communications, or marketing communications
Demonstrated ability to work independently and perform multiple tasks without general supervision.
Solid project management skills
Excellent writing, editing and proofreading skills
Ability to work independently while juggling multiple priorities
Ability to meet deadlines in a fast-paced environment
Additional language skills a plus (i.e. Spanish)
Proven track record in PR, social media and design
Experience with Adobe design software, Hubspot and Google Analytics is a plus

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