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Marketing Content & Brand Strategist
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In 2007, four different, but complementary, professionals gathered to discuss a shared vision—assemble talented thought leaders to establish a financial institution that could breathe new life into business banking and wealth management. They founded Parkside Financial Bank & Trust: an independent financial institution with an integrated way of conducting business, designed specifically to serve the needs of discerning families and privately held businesses. This is what makes ours an uncommon partnership.
With offices in St. Louis, Missouri and Denver, Colorado, our dedicated team has grown our bank division to $1.1 billion in assets and our Trust & Family Office assets under management to approximately $3.6 billion. Voted a Top Workplace in St. Louis for five years running, we are proud to build a growing team that embrace our core values: Smart, Likeable, Entrepreneurial and Dependable. Join Parkside as we help our clients achieve financial success. Experience a rewarding career with robust benefits and professional growth opportunities, within a community of colleagues and friends.
We are searching for a highly motivated Content and Brand Strategist to strengthen our brand, extend our voice and elevate our presence across digital, social, print and experiential channels. This role will drive content strategy, ensure consistency in messaging and support communications that engage clients, prospects and internal stakeholders alike.
RESPONSIBILITIES
- Develop and manage a content strategy and editorial calendar aligned with firm goals, marketing campaigns and client engagement efforts.
- Oversee brand messaging and ensure consistent application of brand standards across all marketing, communications and event materials.
- Create, edit and publish compelling content for social media, our website, newsletters, thought leadership pieces and client communications.
- Lead the social media program: planning, posting, engagement monitoring and performance tracking.
- Collaborate with Marketing leadership, Relationship Managers and external vendors to plan, execute and evaluate high-quality client events and sponsorships in line with our brand.
- Monitor, interpret and report on content and campaign analytics; identify opportunities to increase reach, engagement and brand impact.
- Manage CRM data updates, segmentation and reporting to support targeted communications and audience outreach.
- Oversee production and procurement of branded materials, promotional items and collateral in accordance with brand guidelines.
- Support and coordinate recurring client communications (e.g., monthly market updates, quarterly reports) and ensure alignment with broader marketing strategy.
Key Areas of Ownership
- Brand oversight and messaging consistency
- Social media management and analytics
- Marketing communications and client-facing content
- Event and sponsorship coordination and brand alignment
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
- Proven experience (3 years or more) in brand strategy, content creation, social media management and communications
- Strong writing, editing and storytelling abilities; comfort with both high-level strategy and hands-on execution
- Proficiency with social media platforms, CRM systems and analytics tools; ability to translate data into insights
- Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
- Collaborative mindset, strong interpersonal skills and ability to partner effectively with internal stakeholders and external partners/vendors
- Motivated self-starter
- Detail oriented and highly organized
- Able to multi-task and prioritize to meet deadlines
- Strong work ethic
- Stable under pressure or stress
- Willingness to learn and contribute to company’s financial growth and profitability
EMPLOYEE BENEFITS
Parkside is proud to offer competitive benefits for all our employees, including:
Parkside is proud to offer competitive benefits for all our employees, including:
- Competitive salary with bonus
- Medical, dental, and vision insurance
- 401k Plan + Employer Match
- Employee Stock Options
- Paid 4 Week Sabbatical Program with every 5 years of employment, including $5,000 for travel
- 12-week Paid Maternity Leave
- Tuition Reimbursement
- Employee charitable giving support
- Company-paid parking & more
Parkside Financial Bank & Trust provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to providing an inclusive workplace that accommodates the diverse needs of all individuals. If you require any accommodations during the application process or while employed, please inform us so we can provide suitable assistance and modifications.
All employment offers are contingent until applicant successfully completes all necessary background checks and drug screens.
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