Marketing Content Creator

Job Location: Haven Management Group, 12 Chenell Drive, Concord, NH 03301
Department: Marketing
Reports To: Alex Koppelkam

Job Overview: We are seeking a creative and dynamic Marketing Content Creator to join our marketing team. The ideal candidate will be responsible for developing and producing high-quality content for both customer-facing and employee-facing platforms. You will work cross-functionally with various teams to ensure consistent brand messaging and engagement through compelling content.

Key Responsibilities:

• Customer-Facing Content Creation:
• Develop and execute content strategies for customer-facing materials, including, social media posts, newsletters, website copy, email campaigns, and product descriptions.
• Create compelling marketing copy that resonates with target audiences and drives engagement and conversions.
• Collaborate with the purchasing team to create targeted content that highlights product features, benefits, and customer success stories.
• Maintain and enhance the company’s voice and tone across all customer communication channels.
• Employee-Facing Content Creation:
• Develop internal communications materials, such as employee newsletters, intranet updates and internal blog posts.
• Create content that supports employee engagement, corporate culture, and organizational initiatives.
• Work with HR and leadership teams to develop content for internal announcements, policies, and employee recognition programs.
• Content Strategy and Planning:
• Develop a comprehensive content calendar to ensure a steady stream of content for both external and internal audiences.
• Stay up-to-date with industry trends and emerging content strategies to ensure content remains fresh and innovative.
• Monitor content performance across different platforms and adjust strategies as needed to meet objectives.

Qualifications:

• Optional: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation, copywriting, or marketing.
• Strong writing, editing, and proofreading skills, with attention to detail.
• Familiarity with digital marketing tools and platforms (e.g., social media, CMS, email marketing).
• Ability to create content that engages both external customers and internal employees.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Creative thinking and a proactive approach to problem-solving.
• Experience with SEO and content analytics is a plus.

Preferred Skills:

• Experience in both customer and internal communications.
• Knowledge of video production or multimedia content creation is a plus.
• Familiarity with Trello, Adobe CS, Microsoft 365, Canva, Klaviyo, Meet Edgar, Adwords

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person