Marketing Content Creator

About instashop

instashop , headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, InstaShop has been setting the standard for excellence and convenience in the region.

With a dynamic and motivated team fueled by passion and innovation, every day at InstaShop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we’re always on the lookout for new talents to join us on our success journey. 🌟

About the role

As a Marketing Content Creator at instashop, you will be driving the ideation and creation of innovative and thumb-stopping content within our dynamic marketing team. Your role will involve cross-functional collaborations to deliver content that seamlessly aligns with our brand identity and business objectives, while upholding our position as a leader in the marketing landscape .

Day-to-day responsibilities

• Creating innovative, trending video content tailored for maximum engagement and shareability across diverse social media platforms such as Instagram, TikTok, LinkedIn, YouTube, and more
• Collaborating with cross-functional teams to align on campaign objectives and develop creative content calendars that support the company's marketing objectives
• Collaborating with the creative team to produce high-quality and visually appealing content that aligns with the company's tone of voice, brand guidelines, and messaging
• Supporting and executing the end-to-end video content creation process, from conceptualization to production and distribution
• Managing production timelines and budgets to ensure the timely delivery of content
• Remaining ahead of industry trends, competitor activities, and emerging content formats to ensure our content maintains its freshness and relevance
• Using data-driven insights to optimize content performance and inform future creative decisions
• Measuring and reporting on the effectiveness of content marketing initiatives, providing actionable insights to the marketing team
• Managing the social media coverage of external and internal events, ensuring alignment with content strategy and brand messaging
• Event content coverage (photography & videography)

Key qualifications

• Minimum 4+ years of experience as a creative content creator or in a similar role
• Ability to film with high-end cameras, with solid knowledge of lighting and on-set audio
• Proficiency in Adobe Creative Suite, with a strong focus on Premiere Pro and After Effects (or equivalent software)
• Strong editing, animation, and storytelling skills
• Strong understanding of content marketing principles and trends
• Proficiency in both Arabic and English, with strong written communication skills in both languages
• Bachelor’s degree in Marketing, Communications, media, or a related field

What you will bring

• You will deliver high-quality content that can be repurposed across different platforms
• You will ensure brand consistency across all deliverables and alignment with the creative quality score best practices
• You will collaborate with others to brainstorm and execute content production
• Strong time management and organizational skills
• Ability to troubleshoot challenges during production and post-production phases
• Ability to work independently and efficiently in a fast-paced environment