Marketing Content Creator

Company Overview:
Off Duty Management provides a no-cost solution that assists law enforcement agencies in the administration and execution of their off-duty program and assignments. Our services are comprehensive, customizable, and include 24/7 customer support, managing inbound service requests, scheduling, time & attendance, payroll, and invoicing. In addition, when your officers are placed on an off-duty assignment through our solution, each of them will be covered by our comprehensive insurance program.

Job Overview:

Our Marketing Content Creator works closely with our Sales and Marketing team to support the development of the company’s B2B and B2C marketing and digital media strategies. This position will utilize various platforms to produce high-quality work, take a detailed approach to daily tasks, and work well with individuals at all levels inside and outside the organization. The Marketing Content Creator reports to the VP of Marketing and will have the opportunity to work with an energetic, collaborative team open to new ideas.

Responsibilities:

Create and implement email marketing campaigns; segregate email lists based on audience criteria; analyze performance metrics
Develop and craft relevant content for email and digital ad campaigns, including ideation, writing copy, and selecting visual platforms, ensuring consistency in brand messaging and tone across channels
Review CRM lists; clean data; create automations; liaise with Sales and Operations teams to fully leverage all capabilities of HubSpot
Utilizes analytic tools to track and report on the performance of digital marketing campaigns; provides insights and recommendations based on data
Optimizes web content, conducts keyword research, and implements and follows through with SEO strategies, staying current on search engine algorithms and industry trends
Strategizes, implements, and tests digital and social ads and paid search
Conducts monthly reviews of competitors’ digital advertising and industry trends
Incorporates customer advocacy (testimonials, success stories, solutions in action video) into digital marketing
Maintains consistent brand messaging throughout all platforms
Performs other duties, tasks, and responsibilities as assigned by management to support organizational goals and objectives

Skills/Qualifications:

Must have analytical skills, SEO knowledge, and experience with content creation
Have up-to-date knowledge of the latest trends and technologies in digital marketing
Possess solid organizational skills and have a results-oriented, collaborative work style

Education/Experience:

Bachelor’s or Associate’s degree in Marketing, Communications, Business, or a related field

1-2years of experience in a marketing role
1-2 years of experience creating email content and analyzing results
1-2 years of experience creating social media posts and analyzing results
Previous experience with HubSpot or other CRM tools is a plus

Job Type:

Monday - Friday; 8 am - 5 pm
In-Office; Must be able to commute
Work Location: 1906 Avenue D, Suite 200, Katy, Texas 77493

Off Duty Management is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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