Marketing Content Creator

Carolina Auto Auction is a family owned and operated business in Williamston, SC. We have been serving the automobile dealers and finance companies since 1969 and in SC since 1989. We believe in providing a superior customer experience for everyone that walks through our doors. We are one of the largest independent auction in the Southeast United States. Most auto auction art similar but at Carolina Auto Auction we believe that our team of talented individuals is what sets us apart in our industry.

Use your passion to create engaging content and develop strategic marketing campaigns. Solid understanding of social media platforms, content creation tools, CRM systems and email marketing strategies. Marketing efforts of brand awareness, customer engagement and innovative digital marketing initiatives, including promotions, ads, signage, google applications, social media, websites, and events.

ESSENTIAL FUNCTIONS

• Create and edit promotional videos. Manage digital marketing campaigns across various platforms, including social media and email.
• Use software for print and digital ads for multi-purpose use.
• Update all social media platforms in conjunction with the overall marketing strategy.
• Collaborate with the marketing and sales team to come up with new creative ideas.
• Manage and grow our social media presence with the latest digital marketing trends and tools for continuously improving our marketing efforts.
• Monitor and analyze performance metrics from social media and email campaigns.
• Be an integral part of the auction charity efforts.

POSITION QUALIFICATIONS

COMPETENCIES

• Photography and Video editing is required. Proficient in Canva, Photoshop, Adobe Creative Suite (Illustrator, InDesign, Etc)
• Familiar with WordPress and behind the scenes web maintenance.
• Proven experience in digital marketing, social media management, and content creation

• Must be able to communicate with different departments to enrich our marketing materials and bolster employee engagement.
• Assist in other important marketing activities which may vary according to company needs.

• Bachelor’s degree in Marketing, Communications or a related field
• Familiar with WordPress and behind the scenes web maintenance
• Experience with CRM, Market Strategy, paid social media advertising.