Marketing Content Creator (Photo/Video) — Sports + Product

-- Marketing Content Creator (Photo/Video) — Sports + Product

Location: Dalton, GA (In-House, Full-Time) Department: Marketing Reports to: Marketing Director

--About the Role

We’re hiring a hands-on content creator who makes assets that move metrics. You’ll power our ad campaigns, eCommerce (website + Amazon), email, SEO content, and organic social—and you’ll also spot gaps and launch independent content initiatives to close them.

You’ll own the path from idea → brief → shoot → edit → publish → performance readout. Expect to produce energetic sports/action sets, product imagery that converts, and short-form video with hooks that stop the scroll. You build for audience, channel, and goal, plan shoots end-to-end, light and capture cleanly, cut tight edits with strong captions/CTAs, and deliver on deadline. You’re organized, feedback-hungry, and relentless about results. High-caliber work. Extreme ownership. Outcomes over excuses. Nobody is bigger than the team.

-- Key Responsibilities

• Content Creation: Develop and produce high-quality short- and long-form content; craft hooks, captions, CTAs; deliver platform-ready assets.
• Photo/Video: Shoot sports/action content (practices, demos, installs, fields/gyms) and product content (studio + in-use). Deliver crisp, on-brand photos and short videos that support ads, website/eCommerce, Amazon image stacks/infographics, and social.
• Planning & Execution: Coordinate with the team to schedule and run shoots, manage posting calendars, and hit deadlines.
• Marketing Psychology: Build for paid ads and performance; tailor by audience, channel, and funnel stage.
• Brand & SEO: Keep visuals/voice on-brand; deliver SEO-friendly filenames, alt text, and Amazon-ready image stacks/infographics (complete, compliant sets with clear feature callouts).
• Social media management: Ensure consistent, value-add posting; mix brand storytelling, product highlights, educational, and lifestyle content.
• Engagement & Reporting: Monitor metrics (views, retention, CTR, saves, PDP conversion assist); recommend iterations.
• Collaboration & Ops: Work with marketing, sales, leadership, and partners; maintain an organized, searchable asset library.
• able to produce on-camera talent.

-- Qualifications

• 4–7+ years’ proven experience as a content creator on a marketing team (agency or in-house).
• Strong photography (sports + product) and video skills.
• Excellent creative/critical thinking; able to multitask and meet tight deadlines.
• Strong communication and collaboration; takes constructive feedback and levels up fast.
• Portfolio required: sports sets, product sets, and short videos with hooks/captions (performance metrics = plus).
• Proficiency in Adobe Creative Suite
• Gear ownership preferred; Adobe Creative Cloud provided.
• Team player

--Schedule & Travel

On-site in Dalton, GA (40 hrs/week). Occasional evenings/weekends; travel to fields/gyms and events/projects.

Job Type: Full-time

Pay: $58,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Links to two short-form videos you shot/edited (with hooks/captions)
• Example of performance results
• How do you tailor content by audience, channel, and goal?
• Outline your shoot planning workflow (brief → shot list → deliverables → file naming/metadata)
• Primary camera/lenses; editing tools
• Portfolio link (Required)

Experience:

• product/studio photography: 4 years (Required)

Ability to Commute:

• Dalton, GA 30720 (Required)

Work Location: In person