Marketing Content Specialist

Job Title: Marketing Content Specialist

Company: Gamers Guild
Location: Tempe
Hours: Day Shifts
Job Type: Full-Time

Pay Range: $50k - $60k/year DOE

About Gamers Guild

Gamers Guild is a company based on a simple idea: creating a safe, inclusive, and fun gaming space for EVERYONE, but specifically (due to it frequently not being so) minors, LGBTQ, persons of color, and women. We have a Code of Conduct in our stores that we expect everyone to follow and strongly enforce.

Gamers Guild is proud to be a Certified Neurodiverse Workplace™ (CNW) accredited by the International Board of Credentialing and Continuing Education Standards (IBCCES).

Our Vision is to constantly improve our services, offerings, and community support while achieving the growth and stability necessary to offer new locations to a wider number of people. Ultimately, we hope to see a Gamers Guild in every city in North America: all united in their love of safe & fun gaming for all!

Role Overview

A Content Specialist at Gamers Guild creates clear, engaging, on-brand content that drives awareness and sales across all of our paid and organic digital marketing channels. This role turns products, events, and community moments into compelling stories, keeping our website, email, social content, and ad content accurate, consistent, and timely, while collaborating with retail/events teams to effectively promote what’s happening in-store and online.

Key Responsibilities

• Write, edit, and publish content for ads, socials, email, and social (product spotlights, event promos, announcements, community posts)
• Maintain and improve customer-facing website content (landing pages, banners, basic SEO fields, FAQs, policies, updates)
• Create and update product content to improve organic discoverability and conversion
• Manage and execute a content calendar aligned to launches, restocks, events, and seasonal campaigns
• Coordinate with events/retail leadership to gather details, confirm accuracy, and meet deadlines outlined by the Director of Marketing
• Capture and repurpose content (photos/video snippets, short clips, testimonials) for multi-channel use
• Ensure brand voice consistency, proofreading, and quality control across all published material
• Support email marketing (campaign drafts, subject lines, segmentation notes, basic reporting learnings)
• Track performance using basic metrics (traffic, clicks, engagement, conversions) and iterate on what’s working
• Organize content assets (file naming, folders, version control) so the team can find and reuse materials easily in shared content storage
• Monitor community feedback and trends to suggest new content ideas and improve messaging
• Assist with promotional collaborations such as publisher spotlights, local partnerships, influencer/community features

Qualifications

• Commitment to Our Code of Conduct:
• At Gamers Guild, we prioritize creating an inclusive and respectful environment for all customers and employees. Our staff must believe in, uphold, and reflect our Code of Conduct, ensuring that our internal brand messaging remains welcoming, ethical, and aligned with our community standards. (Read more at https://gamersguildaz.com/pages/code-of-conduct)

• 1–3 years experience in content writing, digital marketing, social media, or eCommerce
• A portfolio showing experience and skillset is required with the application
• Excellent writing, editing, and proofreading skills with an ability to match a consistent brand voice
• Comfort writing for multiple formats: product descriptions, short-form social, email campaigns, and landing page copy
• Working knowledge of basic SEO (keywords, titles/meta, internal linking, readability)
• Experience with Google Workspace/Microsoft Office
• Experience in graphic design platforms such as Adobe suite, Canva, or similar
• Experience with CMS/eCommerce platforms (Shopify/WooCommerce/Squarespace, etc.)
• Basic photo/video capture and editing skills for social (cropping, captions, simple reels/shorts, formatting for platforms)
• Strong organization and project management habits (content calendars, deadlines, asset management, task tracking)
• Able to use simple analytics (GA, platform insights, email metrics) to analyze data, understand the implications of these data sets, and make recommendations to improve performance
• Ability to collaborate with multiple teams (retail, events, fulfillment) and translate gathered information into clear customer-facing content
• Customer-first thinking and familiarity with tabletop gaming culture/products (board games, TCGs, RPGs) is a strong plus
• Reliability and attention to detail, especially around dates, pricing, product variants, and event information

Why Join Gamers Guild?

• Creative Freedom: Bring your ideas to life in a fun and passionate industry. Innovation is absolutely welcome and actively encouraged here at Gamers Guild; show us what you’ve got!
• Growth Opportunity: Be part of a growing small business where your input directly impacts our success as we rapidly expand.
• Community Focus: Work with a team dedicated to fostering a vibrant and inclusive gaming culture.

Employee Benefits:

• Health, Dental, Vision, and Hospital Indemnity Insurance available
• Parental Leave(up to 12 weeks)
• PTO up to 20 days/year depending on tenure.
• Sick time of 5 days/year.
• Competitive pay based on experience
• Employee discounts on products - usually cost + 10%, with some exceptions and 20% discount at Forks & Boards
• Free Gamers Guild AZ membership.
• Payroll Advance - eligible after 120 days of employment, up to 5% of your annual pay. Limit goes up with tenure.
• Gym membership reimbursement, up to $15/month

How to Apply

If you’re excited about this opportunity and meet the qualifications, we’d love to hear from you! Send your resume, a cover letter*, and examples of your previous work product to hr@gamersguildaz.com.

*NOTE - A cover letter and a portfolio of your previous work are required to be considered for this role.*

Gamers Guild is an equal opportunity employer and values diversity and neurodiversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Ability to Relocate:

• Tempe, AZ 85282: Relocate before starting work (Required)

Work Location: In person