MARKETING CONTENT WRITER

Location: Fort Lauderdale, Florida
Job Type: Permanent
Compensation Range: $80,000 - 85,000 per year

We are seeking a specialized Content Writer to join our rapidly growing B2B SaaS company. In this critical role, you will bridge the gap between creative marketing and deep regulatory expertise, transforming complex compliance processes into compelling, educational content.

As our primary internal authority on industry standards, you will drive thought leadership and brand credibility across all channels. If you possess a unique blend of storytelling skill and non-negotiable subject matter expertise in compliance, we want you to help us simplify the complex for our global clients.

Responsibilities:

• Regulatory Content Compliance (High Priority): Serve as the internal subject matter expert to review, approve, and finalize all marketing materials for strict adherence to national and state-specific regulatory and licensing standards (e.g., NIPR, NAIC frameworks) before publication.
• Content Strategy and Production: Develop a full range of high-quality marketing content, including long-form guides, thought leadership whitepapers, blog posts, sales enablement assets (case studies, ROI calculators), and customer educational materials.
• SEO & Optimization: Manage the editorial calendar and optimize all content for search engine visibility and performance, balancing SEO best practices with unwavering compliance accuracy.
• Cross-Functional Collaboration: Partner closely with Marketing, Product, Sales, and internal Compliance teams to translate complex product features and regulatory topics into clear, benefits-focused content that resonates with the target audience.
• Content Management: Utilize content management systems (CMS) and marketing automation platforms to execute, track, and report on content performance metrics.

Qualifications:

• Subject Matter Expertise (Non-Negotiable): Deep, demonstrable professional experience and knowledge of state and national licensing and regulatory compliance procedures within a highly regulated industry (e.g., insurance, finance, pharmaceuticals).
• Experience Context (Preferred): Ideal candidates will have a professional background that required firsthand, deep engagement with relevant compliance entities, such as a producer, agent, or licensing coordinator role.
• Marketing & Writing Skills: Exceptional professional writing, editing, and storytelling abilities across diverse marketing formats (B2B SaaS experience is a strong plus).
• Technical Proficiency: Proven experience with content management systems (CMS), SEO/AI search optimization techniques, and marketing automation platforms.
• Work Arrangement: Must be able to work 100% on-site in the Fort Lauderdale, FL area, during standard business hours (8:30 a.m. to 4:30 p.m., 5 days a week). No remote or hybrid flexibility is currently offered.

JOBID: JN -122025-119313
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.