Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the development and execution of marketing strategies that drive brand awareness and engagement across multiple channels. The ideal candidate will possess a strong understanding of digital marketing, content creation, and multichannel marketing strategies. You will collaborate with various teams to enhance our marketing efforts and contribute to the overall success of our campaigns.

Duties

• Manage social media marketing initiatives, including content creation, scheduling, and engagement across platforms.
• Execute multichannel marketing campaigns that encompass email marketing, print advertising, and digital advertising.
• Utilize Adobe Creative Suite to create visually appealing marketing materials and graphics.
• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Collaborate with the leadership team to align marketing strategies with growth objectives and support advertising efforts.
• Oversee content marketing initiatives, ensuring all content is optimized for target audiences and aligned with brand messaging.
• Implement B2B marketing strategies that effectively reach business clients and partners.
• Utilize marketing automation tools to streamline processes and enhance campaign performance.
• Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and inform future strategies.
• Support budgeting processes for marketing initiatives, tracking expenses against allocated budgets.

Experience

• Proven experience in digital marketing, including SEO, social media marketing, email marketing, and performance marketing.
• Proficient in Adobe Creative Suite for graphic design tasks.
• Experience with Google AdWords for managing paid search campaigns.
• Strong copywriting skills with the ability to create compelling content tailored to various audiences.
• Experience in research methodologies to gather insights on market trends and consumer behavior. Join us as we strive to elevate our brand presence through innovative marketing strategies!

Job Type: Full-time

Pay: From $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: Hybrid remote in College Station, TX 77845