Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the execution of marketing strategies across various channels, enhancing brand awareness, and driving engagement. The ideal candidate will possess a strong understanding of digital marketing principles and have experience in multichannel marketing efforts. You will collaborate with cross-functional teams to ensure cohesive messaging and effective campaign delivery.

Duties

• Develop and implement SEO strategies to improve website visibility and organic traffic.
• Manage social media marketing initiatives across platforms, creating engaging content that resonates with target audiences.
• Coordinate multichannel marketing campaigns, ensuring alignment with overall business objectives.
• Assist in advertising sales efforts by creating compelling promotional materials and presentations.
• Utilize Adobe Creative Suite to design graphics and layouts for digital and print advertising.
• Execute digital marketing strategies, including content marketing, email marketing, and performance marketing.
• Support B2B marketing initiatives by conducting market research and analyzing industry trends.
• Implement marketing automation tools to streamline campaign management and reporting.
• Maintain WordPress websites, ensuring content is up-to-date and optimized for user experience.
• Utilize HTML for basic website updates as needed.
• Conduct research to support copywriting efforts for various marketing materials.
• Manage Facebook Advertising campaigns to drive traffic and conversions.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Assist in product management tasks, including market analysis and product positioning.
• Participate in budgeting processes related to marketing initiatives.
• Analyze data using Google Analytics to assess campaign performance and inform future strategies.
• Create reports on analytics findings.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in digital marketing, including SEO, social media marketing, email marketing, and content creation.
• Familiarity with multichannel marketing strategies and tools is essential.
• Proficiency in Adobe Creative Suite; experience with graphic design is a plus.
• Knowledge of B2B marketing principles and practices is advantageous.
• Experience with Google AdWords and Facebook Advertising platforms is desirable.
• Strong analytical skills with the ability to interpret data from Google Analytics effectively.
• Excellent copywriting skills with attention to detail in written communications.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Strong organizational skills and the ability to meet deadlines consistently. Join our team as a Marketing Coordinator where your creativity will help shape our brand's presence across various platforms!

Job Type: Full-time

Pay: $22.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person