Marketing Coordinator

Greater Washington Endodontics is a patient-focused specialty dental practice dedicated to providing exceptional endodontic care. We are seeking a creative and results-driven Marketing Coordinator to join our team and help grow our presence in the community while building strong relationships with referring dental offices.

Responsibilities

Marketing Strategy & Execution

• Develop and execute marketing plans to increase patient referrals and brand awareness.

• Plan and manage marketing campaigns, including social media, email, print, and in-office promotions.

• Create and distribute marketing materials tailored to referring dental offices and patients.

Referral Outreach

• Establish and nurture relationships with local dental offices to drive referrals.

• Organize and attend lunch-and-learns, community events, and networking opportunities to promote the practice.

• Track referral trends and ensure consistent communication with referral sources.

Digital Marketing

• Manage the practice’s online presence, including website updates, SEO, and online reviews.

• Create engaging content for social media platforms (e.g., Facebook, Instagram) to connect with patients and dental professionals.

• Monitor and analyze digital campaigns’ performance, adjusting strategies as needed.

Patient Communication & Brand Building

• Ensure the office reflects a welcoming, professional image through consistent branding.

• Collaborate with the team to implement programs that enhance the patient experience and encourage word-of-mouth referrals.

• Manage office promotional giveaways and branded materials.

Data Analysis & Reporting

• Monitor marketing metrics, including referral numbers, ROI, and campaign effectiveness.

• Provide regular reports to the management team on marketing activities and results.

Qualifications

• Strong communication and interpersonal skills.

• Proficiency in digital marketing tools, including social media platforms, email marketing, and CRM systems.

• Ability to work independently and collaborate with a team.

• Organized, detail-oriented, and able to manage multiple projects.

• 2+ years of experience in marketing, preferably in healthcare or dental fields. (preferred)

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred not required).

Job Type: Full-time

Pay: $21.00 - $26.00 per hour

Work Location: In person