Marketing Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our HOMEHEALTH/HOSPICE team. This role is essential in driving our marketing initiatives and supporting various campaigns across multiple channels. The ideal candidate will possess a strong understanding of digital marketing strategies, content creation, and performance analytics. You will collaborate with cross-functional teams to enhance brand visibility and engage our target audience effectively.

Responsibilities

• Develop and implement multichannel marketing strategies, including SEO, social media marketing, and email marketing campaigns.
• Create compelling content for various platforms, ensuring alignment with brand messaging and target audience needs.
• Manage advertising sales efforts, including print advertising, digital ads (Google AdWords, Facebook Advertising), and e-commerce promotions.
• Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
• Conduct market research to identify trends, opportunities, and competitor insights that inform marketing strategies.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize future initiatives.
• Collaborate with product management teams to ensure cohesive marketing efforts that support product launches and promotions.
• Assist in budgeting for marketing activities while ensuring adherence to financial guidelines.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for search engines.
• Support the team in copywriting tasks for various marketing materials.

Requirements

• Proven experience in digital marketing, content marketing, or related fields.
• Proficiency in Adobe Creative Suite for designing engaging visuals.
• Strong understanding of B2B marketing principles and performance marketing strategies.
• Familiarity with HTML for basic website updates and enhancements.
• Excellent research skills combined with the ability to analyze data effectively.
• Strong copywriting skills with a keen eye for detail.
• Experience with Google Analytics to track performance metrics and derive actionable insights.
• Knowledge of email marketing best practices and tools.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. If you are passionate about driving impactful marketing initiatives and possess the skills outlined above, we encourage you to apply for this exciting opportunity as a Marketing Coordinator.

Job Type: Part-time

Pay: $30.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person