Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in supporting our marketing initiatives and driving brand awareness. This position requires a blend of creativity and analytical skills to effectively execute marketing strategies across various channels. The Marketing Coordinator will collaborate with cross-functional teams to enhance our marketing efforts and contribute to the overall success of our campaigns.

Responsibilities

• Assist in the development and execution of marketing campaigns across digital and traditional platforms.
• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Manage social media accounts, creating engaging content and monitoring performance metrics.
• Support advertising sales initiatives by coordinating promotional materials and outreach efforts.
• Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
• Collaborate with the product management team to ensure alignment on product launches and promotional strategies.
• Analyze campaign performance using analytics tools, providing insights for continuous improvement.
• Create compelling copy for various marketing materials, including print advertising, email campaigns, and website content.
• Coordinate events and promotional activities to enhance brand visibility.

Skills

• Understand Advertising and Website-SEO
• Proficiency in advertising sales techniques and strategies.
• Strong analytical skills with experience in data interpretation and reporting.
• Familiarity with marketing automation platforms for efficient campaign management.
• Knowledge of Google tools for analytics and performance tracking.
• Experience in product management processes is a plus.
• Excellent copywriting skills with the ability to craft persuasive messaging.
• Strong research abilities to support data-driven decision-making.
• Proficiency in social media marketing, including content creation and engagement strategies.
• Experience with print advertising techniques and best practices.
• Understanding of performance marketing principles to optimize campaign results.

Join us as we work towards innovative marketing solutions that drive results!

Job Type: Full-time

Pay: $47,626.76 - $57,356.95 per year

Experience:

• Marketing: 2 years (Required)
• SEO: 2 years (Required)

Ability to Commute:

• Bradenton, FL 34208 (Required)

Work Location: In person