Marketing Coordinator

Company Overview:

At Royal Drive care a division of Royal Drive, we specialize in delivering world-class service and care for luxury vehicles, including brands like Mercedes-Benz, BMW, Audi, Porsche, and more. With an unwavering commitment to precision, quality, and customer satisfaction, we are the trusted choice for discerning car owners who demand excellence. We are now seeking a dynamic and detail-oriented Marketing Coordinator to help elevate our brand presence and customer engagement.

Position Summary:

The Marketing Coordinator will play a vital role in supporting and executing marketing initiatives to promote our brand, attract high-end clientele, and drive service appointments. The ideal candidate has a passion for luxury brands, strong organizational skills, and hands-on experience in digital and traditional marketing efforts.

Key Responsibilities:

• Assist in the development and execution of marketing campaigns tailored to a high-net-worth clientele.
• Manage social media channels (Instagram, Facebook, LinkedIn, etc.) with engaging and brand-appropriate content.
• Coordinate email marketing campaigns, including content creation, scheduling, and performance tracking.
• Work closely with design and content teams to ensure brand consistency in all marketing materials.
• Monitor and report on campaign performance metrics (Google Analytics, social insights, etc.).
• Assist in organizing promotional events, VIP customer appreciation nights, and sponsorships.
• Maintain marketing calendars and ensure timely rollout of seasonal promotions and campaigns.
• Collaborate with service advisors and front desk teams to understand client preferences and develop targeted messaging.
• Support the creation of brochures, flyers, banners, and other print/digital collateral.
• Maintain the CRM database and assist with customer segmentation for personalized outreach.
• Coordinate with external agencies or vendors when required (photographers, printers, etc.).

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in a marketing role; experience in luxury, automotive, or hospitality industries is a plus.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools such as Canva, Mailchimp, HubSpot, Meta Business Suite, and Google Analytics.
• Strong understanding of digital marketing trends and luxury brand positioning.
• Highly organized with the ability to manage multiple projects and deadlines.
• Creative mindset with attention to detail and a customer-first attitude.

Preferred Qualifications:

• Experience working with or marketing to high-net-worth individuals.
• Basic graphic design or video editing skills.
• Familiarity with SEO and Google Ads.
• Photography or visual storytelling experience, especially for luxury products.

What We Offer:

• Competitive salary and performance-based bonuses
• Exposure to a prestigious clientele and luxury automotive brands
• Professional growth and development opportunities
• A collaborative and passionate team environment
• Discounts on services and access to exclusive brand events

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid time off
• Provident Fund

Work Location: In person