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Marketing Coordinator
JOB_REQUIREMENTS
Hires in
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Employment Type
Not specified
Company Location
Not specified
Salary
Not specified
Job Title
Marketing Coordinator
Status
Full Time - Non- Exempt
Reports To
CFO
Pay Rate
TBD
Schedule
8:00AM – 5:00PM M-F
Location
Corporate Office
Travel
None
Summary/Objective
- Assist in developing and implementing the company’s brand strategy.
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
- Prepare marketing activity reports and metrics for program success.
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Support the maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets.
- Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion.
- Create branded advertising campaigns and support the sales and design teams by coordinating and collating content.
- Create, maintain and strengthen the organization’s overall brand through all media avenues to include Facebook, Instagram, Tik-Tok, and Twitter.
- Maintain social media responses and interaction with followers.
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership.
- Spitfire
- Paid ads
- Google ads
- FB business manager
- LinkedIn ads
- SEO
- Blogs
- Strategize/plan content
- Email campaigns
- Paid ads
- HubSpot CRM Management to include:
- Create email templates
- Create Workflows
- Create Customer Welcome emails
- Create users and manage access.
- Manage contacts.
- Manager company social media
- Determine audience.
- Generate new leads.
- Post 7 posts a week for each social media platform (28 posts weeks) for LinkedIn, Facebook, Instagram, Twitter
- Video content
- Instagram reels
- Post M-F on tiktok
- Vehicle management
- Manage renewal inspections and insurance for company vehicles through enterprise.
- Upload copies of insurance and registration stickers into the operations SharePoint – Current vehicles folder
- Follow up with OPS managers to get inspections.
- Manage licenses and services.
- Mail out registration stickers corresponding to the vehicle and branch.
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