Bring Creativity to the Community – Join Us as a Marketing Coordinator!

City of Kentwood – Parks & Recreation Department

Do you love telling stories that inspire action and bring people together? The City of Kentwood Parks and Recreation Department is looking for a creative, detail-oriented, and community-minded Marketing Coordinator to help share our story with the world.

This is an exciting opportunity to lead the marketing and communication efforts for one of the most dynamic departments in West Michigan—promoting parks, programs, and events that enrich lives and strengthen our community.

What You’ll Do

As our Marketing Coordinator, you’ll play a key role in shaping how our programs and events connect with residents. You will:

• Develop and implement marketing plans and campaigns that grow participation and community awareness.

• Manage our website, social media platforms, and email communications to keep residents informed and engaged.

• Design and produce marketing materials, brochures, videos, and digital content.

• Coordinate photography, media releases, and public relations efforts.

• Build partnerships with local media, sponsors, and community organizations.

• Track performance data, analyze engagement metrics, and continuously improve marketing strategies.

Every day, you’ll combine creativity with strategy—helping us reach more people, tell meaningful stories, and celebrate what makes Kentwood a great place to live, work, and play.

About You

You’re a passionate storyteller, strategic thinker, and multitasker who thrives in a collaborative environment. You know how to balance creativity with organization and love using marketing to make an impact.

Minimum Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field

• Three (3) years of professional marketing experience (or equivalent combination of education and experience)

• Strong writing, editing, and design skills

• Experience managing social media, websites, and marketing campaigns

• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Microsoft Office

• Valid Michigan Driver’s License

• Professional Certified Marketer (PCM) or ability to obtain within one year of hire

For more details about responsibilities and qualifications, view the full job description here.

Pay & Benefits

• Hourly pay range: $25.99–$33.20, depending on experience

• 10% employer retirement contribution—well above industry average

• Up to 4 weeks vacation, 12 sick days, 11 holidays, and 3 personal days annually

• 4–6 weeks fully paid parental leave

• Excellent medical, dental & vision insurance with minimal cost

• Free telehealth, EAP access, life insurance, and long-term disability coverage

• Paid certifications, trainings, and career development opportunities

• Employee discounts on recreation programs and rentals

Why Kentwood Parks & Recreation?

The City of Kentwood is home to over 15 parks, 13 miles of trails, and 1000+ programs and events each year. Our team works hard to make Kentwood a welcoming, active, and connected community—and your marketing expertise will help share that mission with residents, visitors, and partners across West Michigan.

Here, your creativity doesn’t just promote programs—it builds community.

Apply Today!

If you’re ready to bring your creative energy and marketing expertise to a purpose-driven role, we’d love to hear from you!