Marketing Coordinator

What you will do:

• Demand generation support: In collaboration with the Head of Marketing, implement demand generation programs that drive brand awareness, educate, and acquire new members as well as community partners who refer members to treatment
• Patient engagement and retention marketing support: Support the Head of Marketing in developing and executing marketing campaigns designed to engage current patients throughout their recovery journey. Help us implement referral programs and advocacy initiatives to drive organic growth
• Content creation: Collaborate with subject matter experts to write compelling email, advertising, and patient communication copy that aligns with our brand voice. Develop member-focused content including educational materials and motivational messaging
• Social media management: Assist in managing day-to-day social media activities, including content scheduling, copywriting, community engagement, and performance tracking across platforms like Instagram, LinkedIn, and Facebook
• Collateral management and distribution: Coordinate with cross-functional teams and print vendors to update and distribute swag and collateral—including brochures, one-pagers, and flyers—as needed

You are a good fit if you have:

• 1-3 years of experience in marketing or a related role
• Excellent writing, communication, presentation, and analytical skills
• A self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs
• Flexibility and adaptability to change
• Empathy and understanding of sensitive patient communications, particularly in healthcare or behavioral health settings

It would also be great if you have:

• Experience executing cross-functional marketing programs
• Knowledge of email marketing, marketing automation, and digital marketing tools
• Experience driving demand through organic channels such as SEO and organic social
• Prior startup and/or healthcare industry experience
• Spanish language proficiency (speaking, reading, and writing) to better serve our diverse patient population

Work location requirements:

• BLP operates in hybrid and remote work environments, which allows us to better meet our members and partners where they’re located. Candidates applying for this role must be willing and able to travel locally within the communities we serve and/or travel to onsite meetings as expected in coordination with their department and business needs.

When working from home, the requirements include:

• Must have reliable internet service with a fast upload/download ability
• Ability to ensure any protected health or proprietary data/information is not visible (or audible) to others in any work location
• Must have a quiet space to speak to members, team members, or external partners with minimal background noise and distractions

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.