Marketing Coordinator

Job Summary
We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the development and execution of multichannel marketing campaigns that elevate brand awareness, generate leads, and support sales growth. Your energetic approach and strategic mindset will help us connect with our target audiences across digital and traditional platforms. You will coordinate content creation, manage marketing automation tools, analyze campaign performance, and collaborate with cross-functional teams to ensure our marketing efforts are impactful and aligned with business objectives. This paid position offers an exciting opportunity to grow your skills in a fast-paced environment dedicated to excellence and innovation.

Duties

• Develop, implement, and optimize multichannel marketing campaigns across digital platforms including social media, email, search engines, and display advertising
• Manage social media marketing initiatives on platforms such as Facebook, LinkedIn, Twitter, and Instagram to increase engagement and brand visibility
• Coordinate content marketing strategies by creating compelling copy, blog posts, newsletters, and promotional materials that resonate with target audiences
• Utilize SEO best practices to improve website visibility and organic search rankings using tools like Google Analytics and keyword research techniques
• Oversee advertising sales efforts by collaborating with sales teams on campaign strategies and promotional initiatives
• Manage marketing automation platforms to nurture leads through email marketing campaigns and customer journeys
• Conduct research on industry trends, competitors, and target markets to inform strategic decision-making
• Maintain website content using WordPress and basic HTML editing to ensure up-to-date information and engaging user experiences
• Plan and execute print advertising campaigns in conjunction with digital efforts for integrated brand promotion
• Analyze campaign performance metrics using Google Analytics and other tools to measure ROI, optimize strategies, and report results to stakeholders
• Support product management initiatives by coordinating promotional activities for new product launches or updates
• Assist in budgeting processes for marketing projects to ensure efficient allocation of resources
• Collaborate with creative teams utilizing Adobe Creative Suite for designing visual assets aligned with campaign themes

Experience

• Proven experience in digital marketing roles with a focus on multichannel campaigns, preferably within B2B or e-commerce sectors
• Strong understanding of SEO principles, social media marketing strategies, and performance marketing techniques
• Hands-on experience with Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, email marketing platforms, and marketing automation tools
• Proficiency in content management systems such as WordPress along with basic HTML skills for website updates
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for creating visual content
• Knowledge of print advertising processes and traditional media channels is a plus
• Demonstrated ability to research market trends effectively and translate insights into actionable strategies
• Excellent copywriting skills with the ability to craft engaging messages tailored for diverse audiences
• Strong organizational skills with experience managing multiple projects simultaneously within budget constraints
• Ability to analyze data-driven insights to optimize campaign performance continuously

Join us as a Marketing Coordinator if you’re passionate about crafting compelling stories that connect brands with their audiences! Bring your energy, creativity, and strategic thinking to help us achieve extraordinary results through innovative marketing initiatives.

Job Type: Full-time

Pay: $47,474.20 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person