Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and executing marketing strategies across multiple channels, including digital, social media, and print advertising. This position offers an exciting opportunity to work on diverse campaigns, utilize cutting-edge marketing tools, and contribute to the growth of our brand. The Marketing Coordinator will collaborate with cross-functional teams to enhance our market presence, optimize campaigns using analytics, and drive engagement through innovative content marketing initiatives.

Responsibilities

• Develop and implement comprehensive marketing strategies utilizing SEO, social media marketing, multichannel marketing, and digital marketing techniques.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
• Create compelling content for various platforms including websites (WordPress), email marketing campaigns, and print advertising materials.
• Utilize Adobe Creative Suite for designing promotional materials and visual content that align with brand standards.
• Conduct market research to identify trends, customer preferences, and competitive insights to inform campaign strategies.
• Analyze campaign performance using tools like Google Analytics and other analytics platforms; adjust strategies accordingly to improve ROI.
• Coordinate product management activities related to marketing initiatives and assist in budgeting for campaigns.
• Support B2B marketing efforts by developing targeted outreach strategies and managing client relationships.
• Implement marketing automation workflows to streamline lead nurturing and customer engagement processes.
• Monitor industry developments in performance marketing, e-commerce, and digital innovations to keep strategies current and effective.

Experience

• Proven experience in digital marketing, content marketing, or related roles with a strong understanding of SEO, social media marketing, and multichannel campaigns.
• Familiarity with advertising sales processes and product management within a marketing context.
• Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Knowledge of performance marketing techniques including analytics-driven decision making and A/B testing.
• Experience managing budgets for campaigns and working within a team environment to meet strategic goals.
• Strong research skills combined with excellent copywriting abilities to craft engaging content tailored for various audiences. This role is ideal for a proactive marketer eager to leverage their skills across multiple channels while contributing to innovative campaigns that elevate brand visibility and engagement.

Pay: $22.00 - $27.00 per hour

Expected hours: 25.0 per week

Work Location: Remote