Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies across multiple channels, including digital, social media, and print advertising. This role offers an exciting opportunity to contribute to brand growth, enhance online presence, and support sales initiatives through innovative marketing campaigns. The Marketing Coordinator will work closely with cross-functional teams to optimize marketing efforts, analyze performance metrics, and ensure alignment with overall business objectives.

Responsibilities

• Develop and implement integrated marketing campaigns utilizing SEO, social media marketing, content marketing, and multichannel marketing strategies.
• Manage and optimize digital advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
• Create engaging content for websites, blogs, email marketing, and social media platforms using copywriting skills and Adobe Creative Suite tools.
• Oversee website management using WordPress and basic HTML coding to ensure content is current and optimized for search engines.
• Utilize marketing automation tools and Google Analytics to track campaign performance, analyze data, and generate insights for continuous improvement.
• Coordinate product management activities including product launches, promotional events, and sales support initiatives.
• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform strategic planning.
• Collaborate with sales teams to develop advertising sales strategies and support B2B marketing efforts.
• Manage budgeting for marketing projects to ensure efficient allocation of resources while meeting campaign goals.
• Prepare reports on campaign performance metrics and present findings to stakeholders for decision-making purposes.

Skills

• Proficiency in SEO best practices and digital marketing tools such as Google Analytics and Google AdWords.
• Strong experience in social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Knowledge of multichannel marketing strategies including email marketing campaigns and print advertising.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Familiarity with WordPress CMS and basic HTML coding for website updates.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Ability to analyze data effectively using analytics tools to measure campaign success and ROI.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Understanding of performance marketing techniques aimed at driving conversions and sales growth.
• Strong research skills to identify market opportunities and competitive insights.
• Effective project management skills with the ability to handle multiple campaigns simultaneously while adhering to deadlines. This role is ideal for a proactive marketer eager to leverage a broad skill set in a fast-paced environment that values creativity, strategic thinking, and measurable results.

Pay: From $13.00 per hour

Expected hours: 10.0 – 40.0 per week

Work Location: In person