Marketing Coordinator

• Coordinate all digital advertising across a variety of digital channels, English, Hebrew and Arabic as directed by each department’s leadership.
• Coordinate tracking budgets, ROAS, ROI, and other KPIs across all ad platforms, seeking to optimize campaigns weekly.
• Establish aggregate ad channel performance reporting and provide leadership for monthly reporting across team.
• Coordinate the production of copy and content for all fundraising campaigns and associated OFI website landing pages.
• Monitor a variety of analytics for the purpose of enhancing the quality and effectiveness of OFI digital ads and websites.
• Assist with coordinating the design and build-out of promotional material, both digital and physical.
• Manage marketing related requests and priorities from other departments.
• Monitor market trends, technology changes and OFI social media feedback for the purpose of optimizing and growing all OFI digital advertising.
• Build / maintain relationships with other Christian media outlets in order for them to use our content, such as Pray.com.
• Provide variety of ad channel specific and aggregate monthly reporting for budgets, ROAS, ROI, and other KPIs.
• Coordinate and assist with identifying patterns and insights to improve targeting, content effectiveness, and ad spend efficiency.
• Collaborate with teams to translate data findings into strategic recommendations.
• Execute with excellence all tasks in support of the OFI brand vision as established and directed by senior leadership.

Skills and Qualifications Required

• Strong understanding and proven experience with digital ad campaigns on Google, all major social media channels (Google Ads, Meta/Instagram Ads, YouTube, Display, Search, etc.) and TradeDesk.
• Proven experience managing and optimizing ad campaigns across multiple platforms
• Strong understanding of ROAS, ROI, CPC, CPM, CTR, and other advertising KPIs
• Proven ability to analyze performance data and identify optimization opportunities
• Proficient with Google Analytics, Meta Ads Manager, UTM tracking, SEO strategies and dashboard tools (Looker/Data Studio).
• Strong skills in identifying trends, patterns, and opportunities to improve targeting, content, and spend efficiency.
• Comfortable turning data insights into strategic recommendations for leadership.
• Proven experience in marketing communications
• Ability to produce regular performance reports—channel-specific and aggregate.
• Proven experience managing marketing requests, priorities, and deadlines across multiple departments.
• Strong organizational skills and ability to coordinate marketing projects of all sizes and keep them on track.
• Excellent verbal and written communication skills for collaborating with internal teams and external partners.
• Ability to monitor digital marketing trends, platform changes, and new technologies.
• Understanding of how social media feedback and market data influence ad performance.
• Familiarity with industry-specific audiences, ideally within faith-based or nonprofit sectors.
• Proven experience with digital ad testing processes
• Good presentation skills.
• Proven experience coordinating teams and mentoring team members.
• Servant-leader mindset and solutions-minded leader who enjoys helping others grow and not a micro-manager.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person