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Marketing Coordinator
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Physicians’ Primary Care of Southwest Florida is a premier multi-specialty primary care practice with locations in Cape Coral, Estero, Fort Myers, and Lehigh Acres. We are currently seeking a Full-Time In-House Marketing Coordinator to join our Administration Team.
The Marketing Coordinator:
- Collaborate with the practice’s leadership team to develop and execute comprehensive marketing plans and campaigns.
- Create tailored marketing messages to reach and engage target audiences effectively.
- Works with external company to oversee social media accounts, including content creation, scheduling, and engagement.
- Develop and implement email marketing campaigns to inform and engage current and prospective patients, as well as internal campaigns
- Plan and execute community outreach events, health fairs, and other promotional activities.
- Coordinate with vendors, manage event logistics, and ensure successful event execution.
- Create compelling content for various marketing channels, including blog posts, newsletters, flyers, and social media.
- Monitor and manage online reviews and patient feedback to maintain a positive brand image. This includes recruitment reviews.
- Assist with administrative tasks related to marketing projects and campaigns.
- Coordinates and attends community and networking events to promote Physicians’ Primary Care's adult medicine and pediatrics divisions.
- Collaborate with the HR Director to create recruiting campaigns and facilitate positive recruiting endeavors in the community.
- Works with marketing assistant to ensure projects completed.
- Maintain marketing materials inventory and manage relationships with external vendors and agencies.
To be Successful – You Need:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 4+ years of experience in marketing in the healthcare or medical industry.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Strong written and verbal communication skills with an eye for detail.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of healthcare marketing regulations and compliance is a plus.
Want to learn more about Physicians’ Primary Care of Southwest Florida? Visit our site at www.ppcswfl.com and apply today!
Physicians Primary Care of SWFL participates in E-Verify. Go to https://www.ppcswfl.com/wp-content/uploads/2023/06/E-Verify_Participation_Poster_Eng_Es-06.22.23.pdf for more information
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