Marketing Coordinator

MARKETING COORDINATOR

Since 1952, Middletown Tractor Sales has been providing sales, service and parts for the iconic tractor brand, John Deere. Now with four locations in West Virginia and Pennsylvania, this third generation, family owned business is thriving! In addition to John Deere, we offer Stihl, the number one selling brand of hand-held equipment, alongside other great names such as Honda, Alamo, Tiger and now even Ventrac. We pride ourselves on tradition which includes our Vision, Mission and Values that drive everything we do. For over 70 years Middletown Tractor Sales has been serving customers with our Hometown Advantage. Would you like to join our family?

Position Specifics:

Marketing Coordinator

Reports to: President

Supervises: None

Purpose:

Define, manage, and enhance the dealership image and brand in the market. Leads efforts to better understand, attract, and retain customers. Develop and manage both strategic and tactical marketing strategies in order to promote the dealership products and services through targeted efforts.

Responsibilities:

• Leads the development and implementation of a marketing plan
• Develop a brand strategy and manage the dealership’s perception in the marketplace including the development, implementation, and enhancement of the dealer brand
• Implement the dealership’s marketing strategies by leveraging resources which delivers the dealership’s values, mission, and goals
• Lead the development, communication, and assessment of marketing tactics and strategies (advertising, promotions, incentives, events, etc.) that reach targeted prospects
• Monitor market trends and may also utilize customer insight technologies such as CRM applications to gain deeper customer understanding
• Define customer segments and determines how to pursue segments through targeted solutions and services required
• Manage the customer experience process (customer focus groups, customer satisfaction surveys, etc.)
• Define and manage advertise budget; develop monthly, quarterly, and annual advertising activities (TV, radio, online, social media, etc.)
• Act as a liaison between the dealership and manufacturing marketing personnel and leverages manufacturing marketing resources
• Plans and coordinates logistics, communications, and activities for sales events, customer experience events, meetings, or focus groups including the documentation of best practices
• Order and distribute promotional materials for the dealership (i.e. banners, brochures, brand apparel etc.)
• Ensure appropriate marketing and public relations communications for all departments
• Leads the development and implementation of a merchandising and display strategy
• Maintain all Online and Social Media fronts
• All other assigned duties

Experience, Education, Skills and Knowledge:

• 5+ years sales and/or marketing experience
• 3+ years of graphic design
• Familiar with John Deere and competitive products
• Proven ability to communicate effectively one-on-one and within a group
• Proven ability to analyze and interpret internal and external marketing reports
• Familiar with statistical analytic applications and market research practices preferred
• Ability to be creative and innovative preferred
• Bachelor’s Degree in business or marketing or equivalent experience

Job Type: Full-time

Job Type: Full-time

Pay: $45,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Weekend availability

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Required)
• Graphic design: 3 years (Required)

Work Location: In person