Marketing Coordinator

Overview
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive impactful marketing campaigns, manage digital content, and optimize our online presence to engage target audiences effectively. Your enthusiasm for digital marketing strategies and creative content creation will help elevate our brand visibility and foster meaningful connections with customers across multiple channels. This paid position offers a fantastic opportunity to develop your skills in a fast-paced, innovative environment dedicated to growth and success.

Duties

• Develop, implement, and monitor marketing campaigns across digital platforms including social media, email, and search engines.
• Manage content creation for websites, blogs, social media posts, and promotional materials using tools like Adobe Creative Suite and content management systems such as WordPress.
• Conduct keyword research and utilize SEO tools to enhance website visibility and improve organic search rankings.
• Optimize campaign performance through conversion rate optimization techniques and analytics insights from Google Analytics and other performance marketing tools.
• Coordinate social media marketing efforts on platforms like Facebook, Instagram, LinkedIn, and Twitter; oversee social media management tools for scheduling and engagement.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies to maximize ROI.
• Collaborate with cross-functional teams to support e-commerce initiatives, including product launches and promotional events; utilize HTML, CSS, JavaScript, SQL for website updates and data analysis.
• Track campaign performance metrics regularly; prepare reports highlighting key insights and areas for improvement to inform future marketing strategies.

Skills

• Proficiency with SEO tools, Google Analytics, Google Ads (AdWords), SEM techniques, and marketing automation platforms.
• Strong knowledge of digital marketing channels including social media management, email marketing, and performance marketing.
• Experience with content creation using Adobe Photoshop, Adobe Creative Suite applications, graphic design skills, and content management systems like WordPress.
• Familiarity with HTML, CSS, JavaScript, SQL for website updates and data analysis purposes.
• Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
• Ability to conduct keyword research effectively to boost search engine rankings.
• Knowledge of B2B marketing strategies and e-commerce platforms to support online sales growth.
• Strong analytical skills to interpret data from Google Analytics and other tools for continuous campaign optimization.
• Experience in social media marketing campaigns including Facebook Advertising; adept at social media management tools for scheduling and engagement tracking. Join us as a Marketing Coordinator if you're passionate about crafting innovative digital campaigns that make an impact! Bring your creativity, technical expertise, and enthusiasm for digital marketing to help us reach new heights while growing your career in a vibrant environment dedicated to excellence.

Pay: $50,000.00 - $68,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person