Marketing Coordinator

Job Summary
We are seeking a dynamic and proactive Marketing Coordinator to join our marketing team. In this role, you will drive the development and execution of innovative marketing strategies that elevate brand awareness, generate leads, and foster customer engagement across multiple channels. Your enthusiasm for digital marketing, content creation, and data-driven decision-making will be instrumental in amplifying our company's presence in competitive markets. This paid position offers an exciting opportunity to collaborate with cross-functional teams and make a tangible impact on our growth trajectory .

Duties

• Develop and implement comprehensive marketing campaigns utilizing SEO tools, social media marketing, email marketing, and performance marketing techniques to maximize reach and engagement.
• Manage content creation for websites, blogs, social media platforms, and email newsletters, ensuring alignment with brand voice and strategic goals.
• Optimize website content using SEO best practices, including keyword research, on-page SEO, and technical SEO enhancements through tools like Google Analytics, SEM (Search Engine Marketing), and Google AdWords.
• Oversee social media management across platforms such as Facebook Advertising and other channels to increase followers and engagement metrics.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks that support marketing campaigns; manage content management systems like WordPress to update website content efficiently.
• Conduct conversion optimization efforts by analyzing user behavior with analytics tools like Google Analytics and implementing improvements to boost lead generation and sales conversions.
• Coordinate with external vendors or agencies for digital advertising campaigns involving Google Ads, Facebook Advertising, or other paid media strategies.
• Assist in the development of marketing automation workflows to nurture leads through email sequences and targeted campaigns.
• Track campaign performance metrics regularly; prepare reports that inform future strategies based on data insights from analytics platforms such as SQL or JavaScript integrations.

Experience

• Proven experience in digital marketing roles with a focus on SEO tools, social media management, content creation, and performance analysis. 5-10 years
• Hands-on familiarity with SEO strategies including keyword research, on-page optimization, and technical SEO techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design purposes
• Strong knowledge of Google Ads (formerly Google AdWords), Google Analytics, SEM practices, and marketing automation platforms.
• Experience executing social media advertising campaigns on Facebook Advertising or similar platforms; ability to analyze engagement metrics effectively.
• Excellent copywriting skills combined with the ability to craft compelling content tailored for B2B (business-to-business) audiences or consumer markets.
• Prior involvement in e-commerce environments or digital marketing initiatives that focus on conversion optimization will be highly valued. Join us as a Marketing Coordinator if you're passionate about creating impactful digital experiences! Bring your enthusiasm for innovative marketing solutions and your expertise in analytics to help us connect more deeply with our audiences while advancing your career in a fast-paced environment!

Pay: $18.00 - $25.00 per hour

Benefits:

• Flexible schedule

Work Location: In person