Marketing Coordinator and Content Creator

Job Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator and Content Creator to join our innovative family-owned business. In this role, you will develop and execute comprehensive content strategies across multiple digital platforms, ensuring alignment with brand objectives and audience engagement goals. Your expertise in content creation, social media management, and digital marketing tools will be instrumental in elevating our brand presence. The ideal candidate will possess a strong foundation in SEO, graphic design, and multimedia production, enabling the delivery of compelling content that resonates with diverse audiences worldwide. This paid position offers an exciting opportunity to contribute to impactful marketing campaigns while honing your skills in a collaborative environment.

Duties

• Develop and implement integrated content strategies tailored to various channels, including websites, social media, email campaigns, and e-commerce platforms.
• Create engaging written and visual content such as blog posts, white papers, social media posts, videos, and photography to support brand messaging.
• Use ChatGPT or other AI systems to enhance marketing efforts.
• Manage content calendars to ensure timely publication of marketing materials across all platforms.
• Optimize digital content for search engines (SEO) by conducting keyword research and applying best practices in on-page optimization.
• Utilize content management systems like WordPress and other tools to upload, edit, and maintain website content efficiently.
• Design graphics and multimedia assets using Adobe Creative Suite (Photoshop, Illustrator) and perform basic video editing for promotional videos.
• Monitor website analytics using Google Analytics to assess content performance and inform future strategies.
• Coordinate with cross-functional teams on campaigns involving email marketing, social media advertising, and marketing automation tools.
• Conduct market research to identify trends and opportunities.
• Support the production of multimedia content through photography and videography efforts to enhance visual storytelling.
• Ensure all content aligns with brand guidelines and maintains high standards of editing and quality control.

Experience

• Proven experience in digital marketing or content creation roles, preferably within a fast-paced environment.
• Experience with ChatGPT or other AI systems.
• Strong proficiency in SEO techniques, keyword research tools, and analytics platforms such as Google Analytics.
• Skilled in Canva for graphic design; experience with video editing software is a plus.
• Experience managing social media platforms (LinkedIn, Facebook, Twitter) with demonstrated success in social media marketing campaigns.
• Ability to craft compelling copy for diverse audiences while maintaining consistent brand voice.
• Understanding of email marketing tools like Constant Contact or similar platforms for campaign execution.
• Knowledge of marketing automation systems to streamline outreach efforts.
• Experience supporting e-commerce initiatives through product descriptions, landing pages, or promotional content is desirable.

Join our team as a Marketing Coordinator and Content Creator if you are passionate about crafting impactful stories through innovative digital strategies. Your creativity combined with technical expertise will help us reach new heights in our marketing endeavors.

Pay: $20.00 - $35.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Work Location: In person