Marketing Coordinator & Content Creator

The Old Yew is a design-driven plant shop and landscape company rooted in New York City, with retail locations in the West Village, Chelsea, and Upper West Side. We specialize in boutique plant retail and interior and exterior plant design for residential, commercial, and hospitality clients.

We’re seeking a Marketing Coordinator & Content Creator to help us tell our story across digital and physical spaces. This role blends creativity with strategy, ideal for someone who loves creating beautiful, engaging content and thrives in a fast-paced, design-oriented environment.

You’ll be the driving force behind our digital presence, capturing and creating visually compelling content that grows our online community and drives awareness of The Old Yew’s brand and services.

This opportunity is perfect for a go-getter looking to grow and develop in a dynamic, fast-scaling company where design, storytelling, and nature intersect.

Scope of Work:

Content Creation

• Capture high-quality photo and video content of our shops, installations, and events to highlight our design work and products.
• Travel between store locations and select projects around NYC to document spaces before, during, and after installation.
• Develop creative narratives that showcase our plants, team, and clients in visually compelling ways.

Content Editing & Management

• Edit and refine content for each platform to maximize engagement and reach.
• Maintain organized libraries of content assets, ensuring files are easily accessible and up to date.
• Ensure all content aligns with The Old Yew’s aesthetic, tone, and strategic objectives.

Social Media & Community

• Manage The Old Yew’s social media calendar and posting schedule across all platforms.
• Monitor engagement, respond to comments and messages, and nurture an authentic online community.
• Stay ahead of social trends and platform updates to keep The Old Yew at the forefront of digital botanical culture.
• Collaborate with leadership to develop and execute paid and organic social media campaigns.

Email, Web, and Digital Marketing

• Build and send ongoing email campaigns, highlighting new arrivals, events, and editorial content.
• Assist with Shopify website updates, SEO optimizations, and blog content to support search visibility and storytelling.
• Support the creation and management of Meta and Google Ads campaigns.

Campaign Coordination

• Coordinate photoshoots, partnerships, and seasonal marketing campaigns.
• Track campaign performance and report on KPIs across social, email, and website channels.
• Collaborate with internal teams to create assets for promotions, in-store events, and trade marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field preferred.
• 1–3 years of experience in marketing, content creation, or social media management for a retail, design, or lifestyle brand.
• Strong photography and videography skills; comfortable shooting with a phone or camera in dynamic environments.
• Experience with Adobe Creative Cloud or Canva; basic video editing skills required (Premiere Pro, CapCut, or similar).
• Familiarity with Shopify, Meta Business Suite, and Google Ads required.
• Excellent communication skills, attention to detail, and an eye for design.
• Deep understanding of social media trends, analytics, and audience growth strategies.
• Highly organized, self-motivated, and able to manage multiple priorities.
• A love for plants, interiors, and beautiful spaces is essential.

Why Join The Old Yew

At The Old Yew, you’ll be part of a small, passionate team shaping how New York experiences greenery and design. You’ll have the creative freedom to experiment, lead visual storytelling, and directly influence the brand’s growth.

This role offers the chance to merge creativity and strategy, where your work not only tells a story, but helps it grow.

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Experience:

• Content creation: 1 year (Required)
• Digital marketing: 1 year (Required)

Ability to Commute:

• New York, NY 10014 (Required)

Work Location: In person