Marketing Coordinator – Real Estate Team

Marketing Coordinator – Real Estate Team
The Antonov Group | eXp Realty – Twin Cities, MN

The Antonov Group is an award-winning, one of the top-producing real estate teams at eXp Realty Minnesota, committed to delivering unparalleled real estate services across the Twin Cities. We pride ourselves on innovation, high standards, and a relentless focus on client experience.

We Serve, Lead, and Inspire People Who Want To Have A Positive Life Experience As A Result of The Real Estate Business.

We’re looking for a part-time Marketing Coordinator who can take our brand, listings, and agent presence to the next level—by owning and driving all things marketing so the team can stay focused on serving clients.

Who You Are

You’re a self-starter with a strong work ethic who doesn’t wait to be told what to do. You’re creative, organized, tech-savvy, and obsessed with doing things with excellence. You learn fast, follow through, and aren’t afraid to roll up your sleeves and figure things out.

This is not a position for someone who needs constant direction, hand-holding, or step-by-step instructions. If you wait to be told what to do, this job will overwhelm you.

If you’re proactive, fast-moving, and able to take messy, unstructured situations and turn them into organized, efficient systems — you’ll excel here.

If you are not naturally resourceful, driven, and obsessed with getting things done, this is not the role for you.

But if you’re the type who sees chaos and immediately starts building order, solving problems, and making things better without being asked…
you’ll fit right in — and you’ll absolutely thrive on our team.

• Creative, dependable, and detail-oriented
• Tech-savvy and a quick learner
• Comfortable working in a fast-paced, entrepreneurial environment
• Able to manage multiple projects and deadlines without dropping the ball

Core Values You Must Align With

• We support team members’ excellence and happiness
• We value family, health, and community
• We pursue growth and learning
• We are dependable, consistent, passionate, and committed
• We believe in teamwork through personal responsibility and contribution
• We provide excellent client service every time with integrity, honesty, and timely communication
• We seek accountability with no excuses
• We embrace change

If these don’t resonate with you, this isn’t your role.

Position Overview

The Marketing Coordinator will own and execute our marketing strategy across digital, print, and in-person channels. You will:

• Develop and execute marketing campaigns and funnels
• Manage social media and content across multiple platforms
• Coordinate marketing for listings and events
• Support our agents’ personal brands and recruiting efforts
• Use AI and modern tools to streamline, optimize, and improve everything you touch

This role is hands-on. Strategy matters, but implementation is where you’ll live most of the time.

Key Responsibilities
1. Database & Email Marketing

• Manage newsletters and email campaigns to:
• Inbound leads
• Past clients and sphere
• Build segmented campaigns for buyers, sellers, and agent recruits
• Ensure Follow Up Boss action plans and automations are being implemented and optimized

2. Content, Website & SEO

• Maintain and update our website
• Maintain our blog and publish:
• SEO-friendly blog posts
• Service pages and “money pages” designed to convert
• Create and optimize landing pages and funnels for:
• Lead magnets
• Buyer and seller guides
• Event registrations and webinars

3. Social Media & Brand Presence

• Manage and grow our presence on:
• YouTube, Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Threads, Google Business Profile
• Plan and publish:
• Listing marketing (posts, carousels, short-form videos, reels, stories, etc.)
• Market updates, educational content, and client stories
• Document day-to-day team activity and “behind the scenes” for social content
• Promote and highlight our agents by capturing their stories, wins, and personalities

4. Listing & Print Marketing

• Handle all listing marketing:
• Just listed / just sold campaigns
• Property highlight videos and social promotions
• Feature sheets, flyers, postcards, and sign riders
• Manage all print advertising and marketing materials:
• Brochures, signs, banners, event materials, mailers

5. Events, Workshops & Webinars

• Organize and market:
• Home buyer workshops
• Webinars, seminars, and online events
• In-person client events and community events
• Build registration funnels, follow-up sequences, and post-event nurture campaigns

6. Agent & Team Promotion

• Create marketing assets to support:
• Agent branding and personal marketing
• Recruiting campaigns and brand awareness among local Realtors
• Capture photo/video content of agents and team activities

7. Systems, Tools & AI

• Use AI tools to:
• Draft and refine content (posts, scripts, emails, ad copy, etc.)
• Repurpose content across formats and platforms
• Improve efficiency, analytics, and consistency
• Continuously refine and document marketing processes so they’re repeatable and scalable

Qualifications

Required:

• Proven experience in marketing (real estate, small business, or agency experience is a plus)
• Strong skills with:
• Social media management tools and platforms
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Follow Up Boss automations, etc.)
• Basic media/design tools (Canva, Adobe tools, or similar)
• Strong writing skills for social posts, emails, and basic sales copy
• Basic understanding of:
• Funnels
• Basic understanding of SEO
• Lead generation and conversion
• Self-starter capable of taking a project from idea to execution
• Excellent communication and collaboration skills
• Availability to capture content during day-to-day operations and events
• Ability to attend and represent the team at events (locally in the Twin Cities)

TO APPLY:

Submit an applicaiton via Indeed.com and to complete your application, send a short email to Herman@theantonovgroup.com with the subject line: “Marketing Coordinator – Follow Up.”
In the body of the email, briefly answer these two questions:

• Why do you believe you’re a strong fit for a fast-moving, self-directed role?
• If you were a brand-new Realtor, what would you do in the first 30 days to market yourself and start building your personal brand?

Be short, concise, and straight to the point.

Pay: From $25.00 per hour

Expected hours: 20.0 per week

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Maple Grove, MN 55369 (Required)

Work Location: In person