Marketing Copywriter

We’re Hiring: Marketing Copywriter

Keeta is an independent brand of Meituan, the world's largest tech-driven retail company. Keeta is revolutionizing the food delivery space. As a dynamic and innovative global platform, Keeta leverages cutting-edge technology to provide fast, reliable, and seamless food delivery experiences. With the mission "We help people eat better, live better", Keeta launched in 2023 and has rapidly expanded across key regions, including Hong Kong, Saudi Arabia and now in Brazil.

Are you a master of Arabic storytelling with a passion for creating content that clicks? Do you thrive in fast-paced, high-growth environments where every word matters? Join us in shaping Keeta’s brand voice and engaging millions of users across the GCC.

What You’ll Do

Content Creation & Copywriting

• Write impactful Arabic copy for digital ads, in-app banners, push notifications, landing pages, and emails.
• Develop short-form scripts, taglines, and promotional messaging aligned with Keeta’s tone.
• Localize English content into culturally relevant Arabic—not just literal translation.

Marketing Campaign Messaging

• Partner with design and marketing teams to define content direction and campaign tone.
• Adapt messaging for different user journeys—new customers, active users, and churned audiences.
• Build communication frameworks for cultural and commercial moments (Ramadan, World Cup, National Day, etc.).

Social Media & Brand Voice

• Own Arabic content across Instagram, TikTok, Snapchat, and more.
• Track regional trends and hashtags to keep Keeta culturally relevant.
• Support PR and merchant marketing with compelling Arabic copy.

Cross-Team Collaboration

• Work closely with operations, CRM, design, and other teams to maintain consistency.
• Contribute to tone-of-voice workshops, content reviews, and user journey mapping.

Why Keeta?

🌟Innovation-Driven: Keeta uses the advanced technology solutions to disrupt the traditional food delivery landscape, making every order smarter and faster.

🌟Fast-Growing & Dynamic: Keeta is expanding quickly, offering endless opportunities for personal and professional growth.

🌟Global Impact: Join a company that’s transforming the way people enjoy food, impacting communities around the world.

What We’re Looking For

• Native-level Arabic writing with strong English proficiency.
• 2–4 years of experience in marketing copywriting, content marketing, or digital advertising.
• Portfolio of Arabic content (social media, e-commerce, or app-based).
• Familiarity with fast-moving platforms like food delivery, e-commerce, or tech.
• Deep understanding of GCC audience tone, slang, and content culture.
• Flexible, detail-oriented, and comfortable working under tight deadlines.

Bonus Points If You Have

• Experience in food delivery, e-commerce, or FMCG brands.
• Hands-on with social media advertising, co-branded campaigns, or scriptwriting.
• Background in journalism, communications, or language studies.
• Worked in multilingual teams and brand localization.

📍 Location: Doha, Qatar

Apply now or connect with our Talent Team to learn more.

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