Marketing, Creative Designer (Mashreq Global Network Pakistan)

Job Purpose

We are seeking a highly creative and versatile Creative Designer to join Mashreq marketing team. The ideal candidate will collaborate closely with the marketing team to conceptualize and execute innovative ideas, designs, and visual concepts for Mashreq campaigns, promotional / engagement activities, and marketing communications across various digital and offline platforms.

Key result Areas

• Work closely with marketing team to produce new creative ideas for various segments (such as Mashreq NEO, Credit Cards, etc), promotional campaigns, and marketing communications, in line with business objectives for the campaigns.

• Takes input from marketing team to ensure that designs meet organizational standards and brand expectations, express ideas/concepts accurately.

• Develop creative concepts & also has experience in adapting layouts into different mediums & sizes

• Create visually compelling designs, graphics, and layouts for marketing campaigns, social media content, emails, mobile notifications, and other marketing / advertising materials targeting existing to bank and new to bank customers.

• Ensure all designs and creative outputs are consistent with Mashreq NEO brand guidelines, maintaining a cohesive and impactful visual identity across all mediums.

• Expertise in adapting and optimizing layouts, designs, and visuals for various digital and print mediums, ensuring seamless integration and effectiveness across different platforms and sizes.

• Collaborate effectively with cross-functional teams, including marketing managers and product team to understand project requirements and deliver designs that meet objectives.

• Stay updated on design trends, emerging technologies, and best practices in graphic design and digital media to infuse creativity and innovation into design strategies.

• Take an active role in crafting compelling written content to complement visual designs, including but not limited to, headlines, taglines, captions, and concise copy for marketing collateral, ensuring a cohesive blend of creative visuals with impactful messaging.

• Develop and maintain consistency in brand voice and messaging across all creative outputs, ensuring that written content aligns seamlessly with the visual elements.

Knowledge, Skills and Experience

• Exceptional creativity, design skills and good in creative writing.

• Strong portfolio showcasing creative designs, visual concepts, and adaptable layouts.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects with varying deadlines.