Marketing Creative Specialist

Impact

Drives brand visibility, engagement, and community connection by translating marketing strategy into high-quality, compelling creative across channels. This role extends beyond design, combining strategic thinking with execution to bring ideas to life from concept through final delivery, ensuring consistency, creativity, and impact across all marketing efforts.

Responsibilities

The Marketing Creative Specialist partners closely with the Marketing & Communications Manager and Marketing Director to translate strategic objectives into compelling, on-brand creative across digital and print channels. This role leads the development of creative concepts and executes polished deliverables from ideation through final production. Working cross-functionally, the Specialist ensures that all visual and written communications align with brand standards and effectively support organizational goals.

Essential Functions

1. Translates marketing briefs into thoughtful creative concepts and production-ready assets

2. Leads projects from concept through execution, including design, copywriting, and final delivery

3. Designs and produces a wide range of materials, including social media content, digital campaigns, email marketing assets, print collateral, signage, presentations, and internal communications

4. Writes and edits headlines, captions, and short-form marketing copy aligned with brand voice

5. Ensures all creative work adheres to brand standards while introducing fresh, innovative ideas

6. Manages multiple projects simultaneously, maintaining strong organization and attention to detail

7. Prepares final files for print and digital production and coordinates with external vendors as needed

8. Maintains and evolves brand assets, templates, and systems to support consistency and efficiency

9. Supports internal teams with presentation design and visual communication needs

10. Assists in maintaining digital asset libraries and creative archives

11. Research industry trends and recommends creative innovations to enhance marketing effectiveness

12. Provides creative input during campaign planning and brainstorming sessions

13. Participates in team meetings and contributes to process improvement initiatives

14. Serves as a liaison with external marketing agencies to support creative alignment and execution

15. Collaborates with internal stakeholders to understand business objectives and recommend creative solutions

16. Supports campaign execution by aligning creative deliverables with timelines, messaging, and strategic priorities

Ancillary Functions

1. Assures adherence to Bank policies and procedures and federal and state regulatory requirements.

2. Provides cross-functional support to other areas of the department and the Bank where service or assistance is needed.

3. Performs tasks which are supportive in nature to the essential functions of the job, but which may be altered or re-designed depending upon individual circumstances.

Mandatory Training Curricula

Training is required of all Bank staff as related to regulatory mandated compliance topics and courses required for specific job functions. Career enhancement training courses are also available. Please refer to course catalog and management for details.

Competencies (refer to Competencies Library)

Skills

• Strong creative and strategic thinking skills with the ability to translate ideas into compelling visual and written content

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Canva

• Solid understanding of branding, typography, layout, and visual storytelling

• Ability to write clear, engaging, and on-brand marketing copy

• Strong project management and organizational skills with the ability to manage multiple priorities

• High attention to detail and commitment to quality

• Ability to collaborate effectively across teams and adapt to evolving priorities

• Understanding of digital marketing channels, including social media and email marketing

Physical Demands

The physical and related demands described in this section are representative of those that must be met by an employee to successfully perform the essential functions of this job. This job is mostly sedentary in nature, but may occasionally involve lifting files and other materials that weigh up to 20 lbs. Employees in this job must be able to work in an office environment during regular business hours where they come into regular and frequent contact with internal and external customers and other members of the public. Therefore, employees in this position are expected to have consistently positive interactions with the public.

Education/Training

Bachelor’s degree or equivalent in Graphic Design, Marketing, Communications, or a related field, or equivalent professional experience required. Certifications in Adobe Creative Suite are a plus.

Experience

• Three to five years of experience in marketing, design, or communications

• Demonstrated portfolio showcasing both design and copywriting capabilities

• Experience developing creative assets across digital and print channels

Salary Range:

$60,000-$70,000

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