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Marketing Creative Specialist
Role Summary
The Marketing Creative Specialist is a design-first, creatively driven marketing professional who transforms strategic campaign direction into compelling creative, content, and multi-channel execution across digital, print, and experiential platforms. This role blends strong graphic design skills with hands-on content and digital execution, bringing marketing strategy to life through visually compelling, on-brand creative.
This is a highly collaborative, execution-focused role for a self-starter who is curious, detail-oriented, and passionate about creative marketing.
Key Responsibilities
Creative & Design Execution
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Design and produce creative assets including:
- Email graphics and layouts
- Website banners and landing page visuals
- Social media graphics and short-form content
- Paid ad creative
- Catalog layouts and supporting materials (as assigned)
- Tradeshow signage and promotional materials
- Ensure visual consistency across all channels and brand touchpoints
- Edit and optimize photography for web, email, video, and digital content
Content & Campaign Execution
- Execute content aligned to marketing strategy and seasonal campaigns
- Own monthly social content calendar creation and execution stemming from leadership strategy
- Create and support seasonal campaigns, vendor features, and brand storytelling initiatives
- Film, edit, and revise short-form video content (reels, animations)
- Write captions, light marketing copy, and asset-level messaging
Email & Digital Marketing Support
- Build marketing emails from templates (design, layout, visual)
- Support ActiveCampaign campaigns and automation workflows
- Design landing page visuals and copy blocks and coordinate handoff to IT
- Apply understanding of visuals and messaging that drive engagement and conversion
Collaboration & Workflow Ownership
- Manage creative workflows and deadlines in a fast-paced environment
- Partner cross-functionally with Marketing, Sales, Buying, Customer Service, and vendor partners
- Support vendor creative needs, artwork, and campaign assets
- Contribute to maintaining an organized imagery and asset pipeline
Success Metrics (KPIs)
- On-time delivery of creative assets
- Creative quality and brand consistency
- Effective execution of campaigns across channels
- Engagement metrics influenced by creative (CTR, opens, traffic, social engagement)
- Responsiveness, reliability, and ownership of work
Qualifications
Required
- Bachelor’s degree in Graphic Design, Marketing, or related field
- 5+ years of experience in graphic design or creative marketing
- Strong portfolio demonstrating digital and print design skills
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Experience designing for email, web, and digital campaigns
- Ability to manage multiple projects and deadlines
Preferred
- Experience with email marketing platforms (ActiveCampaign preferred)
- Familiarity with CMS platforms and basic landing page structure
- Experience creating social content and short-form video
- Understanding of print production processes
- Experience collaborating with vendors or external partners
Ideal Candidate
- Design-led with strong creative marketing instincts
- Self-starter with a growth mindset
- Naturally curious and detail-oriented
- Organized, dependable, and deadline-driven
- Comfortable balancing creativity with business goals
- Thrives in a collaborative, fast-paced environment
Why This Role
This role plays a key part in scaling creative output, strengthening brand consistency, and supporting high-impact marketing campaigns across digital and physical touchpoints.
This role offers growth opportunities as the marketing team continues to expand its digital and brand initiatives.
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