Marketing Data Analyst

About NetSol Technologies

NetSol Technologies (NASDAQ: NTWK) is a global leader in providing IT solutions to the asset finance and leasing industry. With over 40 years of experience and operations spanning 4 continents, we deliver cutting-edge solutions and consultancy services to Fortune 500 companies and blue-chip organizations worldwide. Our commitment to innovation and excellence has made us the trusted partner for over 200 clients globally, managing over $200B in assets.

Position Overview

We are seeking a data-driven Marketing Data Analyst to join our growing team. This role focuses on analyzing data from web and marketing platforms to drive strategic decisions across content, user experience, and campaign optimization. The ideal candidate will transform complex data into actionable insights that enhance our digital presence and marketing effectiveness.

Key Responsibilities

Analytics & Insights

• Track and analyze user behavior across digital touchpoints using Google Analytics, Hotjar, and other analytics platforms
• Analyze funnel performance and conversion paths to identify optimization opportunities
• Monitor and report on SEO performance and organic traffic trends
• Identify patterns, trends, and drop-off points in user journeys
• Generate actionable insights to inform content strategy, UX improvements, and campaign optimization

Technical Implementation

• Manage and optimize tracking setup using Google Tag Manager (GTM)
• Ensure accurate data collection across all marketing channels
• Implement and maintain tracking for marketing campaigns and website events
• Connect website insights to CRM systems when applicable

Reporting & Collaboration

• Deliver regular insights and recommendations to content and growth teams
• Create comprehensive reports on marketing performance metrics
• Present complex data findings in clear, actionable formats
• Collaborate with cross-functional teams to implement data-driven improvements

Data Governance

• Maintain data quality and integrity across all platforms
• Ensure GDPR compliance in all data collection and processing activities
• Manage first-party and third-party data integration
• Leverage intent data to enhance marketing strategies

Required Qualifications

Technical Skills

• 3+ years of experience in marketing analytics or related field
• Expert proficiency in GA4
• Strong experience with Google Tag Manager (GTM) implementation and management
• Proficiency in Hotjar or similar user behavior analytics tools
• Understanding of SEO principles and organic traffic analysis
• Knowledge of GDPR compliance and data privacy regulations

Analytical Skills

• Strong analytical mindset with ability to identify patterns and trends
• Experience with conversion rate optimization (CRO)
• Ability to translate complex data into actionable business recommendations
• Proficiency in data visualization and reporting tools

Soft Skills

• Excellent communication skills with ability to present findings to non-technical stakeholders
• Strong problem-solving abilities and attention to detail
• Self-motivated with ability to manage multiple projects simultaneously
• Collaborative team player who can work effectively across departments

Preferred Qualifications

• Experience with CRM platforms (HubSpot, Salesforce)
• Knowledge of SQL or other data query languages
• Experience with marketing attribution modeling
• Familiarity with A/B testing methodologies
• Understanding of the asset finance or fintech industry
• Experience with intent data platforms

What We Offer

• Opportunity to work with a global technology leader
• Collaborative and innovative work environment
• Professional development and learning opportunities
• Exposure to cutting-edge marketing technologies
• Career growth within a rapidly expanding organization
• Competitive compensation and benefits package