Marketing Director

Marketing Director – UAE

Role Overview

We are seeking an experienced and visionary Marketing Director to lead a brand strategy, marketing execution, and growth initiatives in the UAE. The ideal candidate will bring a balance of creativity, commercial acumen, and leadership, with a proven track record of building brands, driving campaigns, and delivering measurable results.

Key Responsibilities

Strategy & Leadership

• Develop and own the marketing strategy aligned with company objectives, focusing on brand awareness, customer acquisition, and retention.
• Lead and mentor a multifunctional marketing team (brand, digital, communications, creative, events, PR).
• Partner with leadership on business growth strategy , identifying market opportunities and competitive positioning.

Brand & Communication

• Build and strengthen the brand’s identity, voice, and market presence across the UAE and wider GCC.
• Oversee integrated campaigns across digital, offline, and experiential channels.
• Ensure consistent and compelling brand messaging across all touchpoints.

Performance & Digital Marketing

• Drive data-driven marketing with KPIs for lead generation, engagement, and ROI.
• Oversee digital performance marketing , SEO/SEM, paid media, and CRM strategies.
• Leverage analytics and market insights to optimize campaigns and improve ROI.

Partnerships & PR

• Build strong relationships with media, agencies, and key stakeholders .
• Develop strategic partnerships and sponsorships to expand brand reach.
• Lead public relations initiatives to enhance the brand’s reputation in the UAE market.

Budget & ROI

• Manage and allocate the marketing budget effectively, ensuring maximum impact and ROI.
• Report regularly on marketing performance, insights, and opportunities to the executive team.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a leadership role .
• Proven experience in the UAE/GCC market , with deep knowledge of consumer behavior and media landscape.
• Strong background in brand management, digital marketing, and communications .
• Exceptional leadership, communication, and stakeholder management skills.
• Fluent in English (Arabic is an advantage).