Marketing Director

Marketing Director

Location: Baton Rouge, LA | In-Office Role | Travel: Up to 10%

Next Level Solutions is recruiting on behalf of a growing national provider of industrial services and equipment seeking a results-driven and strategic Marketing Director to lead its marketing function. This senior leadership role is based in Baton Rouge and reports directly to the Chief Operating Officer. The Marketing Director will play a critical role in shaping the company’s brand presence, enhancing customer engagement, and driving revenue growth through innovative, data-driven marketing strategies.

This is a full-time, in-office position. The successful candidate will lead a team of three marketing professionals and manage third-party vendor relationships, while partnering closely with executive leadership, sales, and operational teams. This position offers a high-impact opportunity to develop and implement comprehensive, multi-channel marketing plans aligned with the company’s expanding national footprint.

Key Responsibilities:

• Develop and execute strategic marketing plans that drive brand awareness, customer acquisition, and revenue growth.
• Lead and mentor an internal team of three, ensuring effective project execution, development, and collaboration.
• Oversee digital marketing, SEO, content strategy, email campaigns, social media, and traditional marketing initiatives.
• Manage external marketing vendors and agencies to support creative and media execution.
• Analyze market trends, customer data, and competitive insights to inform strategy and optimize performance.
• Collaborate cross-functionally with sales, operations, and executive teams to align messaging and market positioning.
• Ensure consistent brand messaging across all channels and touchpoints.
• Manage the marketing budget and track performance metrics (KPIs) to maximize ROI.

Required Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Proven success in a senior marketing leadership role, preferably within industrial, B2B, or related sectors.
• Expertise in digital marketing, SEO, content creation, campaign execution, and brand management.
• Demonstrated ability to lead high-performing teams and manage third-party vendors.
• Strong analytical, project management, and communication skills.
• Comfortable operating in a fast-paced, growth-oriented environment.

Preferred Traits and Competencies:

• Prior experience working at a marketing agency strongly preferred.
• Candidates with ties to the Baton Rouge and/or New Orleans area preferred.
• Experience integrating new companies through M&A preferred.
• Ownership mindset with a commitment to driving results and continuous improvement.
• Stand out candidates will exhibit energy, drive and an entrepreneurial spirit.
• Ability to work collaboratively across departments and lead cross-functional initiatives.
• Agile and adaptive, with a comfort level adjusting strategies based on data and evolving business needs.
• High level of accountability and attention to detail in execution and reporting.

Compensation & Benefits:

The salary range for this position is $100,000 to $140,000 annually. Final compensation will be determined based on a candidate’s relevant experience, education, demonstrated leadership, and industry knowledge. The role includes an annual bonus opportunity of 15% to 20%, based on company and individual performance.

In addition, a competitive benefits package is offered, which includes:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Company-paid life and disability insurance
• Professional development support and training resources

Candidates who advance to the final interview stage will be asked to complete a case study using real company data. To protect confidentiality, participants will be required to sign a non-disclosure agreement (NDA) prior to receiving any materials. The selected candidate will be subject to a drug screen and background check post-offer.

Job Type: Full-time

Pay: $100,000.00 - $140,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have B2B or industrial marketing experience? If yes, please explain and align it with your resume.
• Can you describe any existing professional connections you have within the Baton Rouge or New Orleans area?
• Do you have prior experience working at a medium to large marketing agency? If yes, please elaborate.
• Do you have experience integrating new companies into a business based on M&A? If yes, please share a few sentences.
• Will you now or in the future require sponsorship for employment visa status (e.g., H-1B)?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Preferred)
• Senior Marketing: 3 years (Preferred)

Ability to Commute:

• Baton Rouge, LA 70806 (Required)

Work Location: In person