Marketing Director

Job Title: Marketing Director

Job Type: Full-Time

Location: Riyadh, Saudi Arabia

About the Company

A dynamic and fast-growing F&B brand in Saudi Arabia , redefining the dining experience through premium quality, creativity, and innovation . With a passion for great taste and memorable moments, we are building a brand that blends excellence, originality, and customer delight at every step.

About the Role

We are seeking an experienced and visionary Marketing Director to lead our marketing strategy and execution across all Food & Beverage operations . The role requires a dynamic leader with proven expertise in F&B marketing , brand building, and digital transformation to drive growth, customer engagement, and market share.

Key Responsibilities:

Strategic Leadership

• Develop and implement comprehensive marketing strategies aligned with business goals and brand positioning in the F&B sector.
• Lead brand management, communications, and market positioning to strengthen brand equity and visibility.
• Manage annual marketing budgets and P&L responsibilities, ensuring ROI optimization.
• Partner with cross-functional teams (operations, supply chain, product development, finance) to align marketing initiatives with business strategy.

Branding & Communication

• Lead the development of branding and rebranding campaigns to ensure consistent brand identity across all customer touchpoints.
• Manage communication strategies including traditional media, PR, and social media marketing to drive customer engagement.
• Ensure clear and impactful marketing communication plans for product launches, promotions, and seasonal campaigns.

Digital Marketing & Innovation

• Oversee digital transformation in marketing, with a focus on social media, influencers, and online campaigns.
• Lead digital marketing and e-commerce activations including loyalty apps, delivery platforms, and online ordering systems.
• Develop go-to-market strategies for launching new products, promotions, and partnerships.
• Monitor and analyze consumer behavior, market trends, and competitors to identify new growth opportunities.

Team Leadership

• Build, mentor, and manage a high-performing marketing team covering communication, digital, branding, and product management.
• Foster a culture of creativity, innovation, and data-driven decision-making .

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Experience: Minimum 10 years in marketing , with at least 3 years in a leadership role within the F&B sector .
• Strong knowledge of brand management, digital marketing, and product innovation .
• Proven track record in launching new products and building successful go-to-market strategies .
• Experience in managing large-scale marketing budgets and analyzing ROI.
• Excellent leadership, communication, and strategic thinking skills.
• Deep understanding of Saudi/GCC consumer market trends in food & beverage.

Key Skills

• Leadership & Strategic Planning
• P&L & Budget Management
• Branding & Communication Strategy
• Digital Marketing & E-Commerce
• Product Management & Innovation
• Market Research & Data Analysis