Marketing Director

The Stephens Family YMCA seeks a talented, organized professional to help advance the mission of our Y through the creation and delivery of clear and compelling marketing strategy. The ideal candidate should have experience directing or implementing an overall marketing strategy for an organization of similar size. Experience with project management, digital marketing, branding, asset creation and supervision of marketing staff are useful areas/skills that are needed in this role. A successful candidate will be highly organized, detail driven, a passionate leader, and have a desire to help advance the overall mission of the YMCA.

• Bachelor’s Degree in Communications, Marketing, Journalism, or relevant field of study.

• Five or more years of relevant work experience.

• Excellent written and verbal communication skills including ability to compose narratives and write and edit compelling stories.

• Experience working with website content management systems and willingness to learn the Open Y platform.

• Experience working with Adobe Creative Suite preferred.

• In-depth understanding of all social media platforms, analytics, SEO, and other digital marketing trends.

• Strong project management skills.

• Knowledge and use of AI tools to advance marketing initiatives.

• Ability to contribute to and maintain a professional work environment by demonstrating integrity, promoting teamwork, and fostering positive communication.

• Superb time management skills and the ability to multi-task and prioritize complex assignments with little supervision.

• Ability to engage and interact positively and professionally with community leaders, volunteers, members, and coworkers.

• A track record of outstanding people management, including the ability to motivate and engage others, lead change, and produce results.

• Ability to relate effectively to diverse groups of people from all social and economic segments of the community; track record of building authentic, constructive relationships with others.

Functions of this position include, but are not limited to the following:

• Develop a marketing strategy that is consistent with the Y’s overall strategy and organizational objectives.

• Actively participate with our YMCA’s overall senior leadership team, helping to guide and influence overall strategy, goals and impact of our YMCA.

• Work collaboratively with senior leaders to develop and execute relevant and effective marketing initiatives to support the Y’s financial and operational objectives.

• Ensure that our YMCA has a consistent interactive voice in our community that aligns with the YMCA Brand Standards.

• Set annual marketing goals and objectives with the CEO.

• Determine and track KPIs relevant to the marketing team’s work and objectives.

• Create and present the annual marketing plan and strategy.

• Stay up to date with the latest marketing and brand best practices.

• Manage the Y’s marketing budget.

• Develop and maintain relationships with media and advertising partners.

• Responsible for the online presence of The Stephens Family YMCA (Twitter, Facebook, YouTube, Instagram, etc.).

• Responsible for oversite of the Stephens Family YMCA website.

• Collaborate with Marketing Coordinator, Membership Director and Program Directors to create and deliver all marketing communications from the YMCA.

• Supervise and provide direct support of our Marketing Coordinator.

• Work as a member of our events team to support fundraising and community events.

Mission and Community Oriented: Lives YMCA values, actively values diversity and belonging, engages community members and volunteers in YMCA mission and work, builds effective working relationships and recruits volunteers.

People Oriented: Employs effective persuasion strategies, builds rapport and relationship to create small communities, listens for understanding and meaning, speaks and writes effectively, respects others, removes barriers, and takes initiative to assist in developing others.

Results Oriented: Executes objectives that align with the YMCA’s mission and goals, quickly identifies opportunities for improvement and solutions when encountering obstacles, employs thinking skills to understand and solve issues, implements best practices and project plans, has a voice in the process, supports fund raising, and is responsible with YMCA resources.

Personal Development Oriented: Recognizes own strengths and limitations, pursues self-development that enhances job performance, and is flexible.

CPR Certification Upon Hire