Marketing Director

About Boutique Group

Boutique Group is redefining luxury hospitality by transforming Saudi Arabia’s most iconic historic and cultural palaces into ultra-luxury boutique hotels. With a commitment to storytelling, authenticity, and excellence, curating exceptional hospitality experiences that celebrate the Kingdom’s rich history while setting new benchmarks in the industry. Boutique Group’s growing portfolio includes The Red Palace, Al Hamra Palace, and Tuwaiq Palace, each being meticulously restored to preserve its historical significance while being reimagined for contemporary of ultra-luxury hospitality.

At Boutique Group, we lead the way in redefining what’s possible. Taking the exquisite, making it extraordinary, we are a culture that celebrates transformation. A young company for a youthful nation, our energy is honed and harnessed by the mentorship of hospitality’s leading names. Here, you can be part of something bigger, crafting luxury hospitality’s next chapter.

Job Details

Job Title: Marketing Director

Reports to : Executive Director of Marketing, Communication, and Brand Management

Section: Marketing.

Department: Marketing, Communication, and Brand Management

Job Purpose

To lead the planning, execution, and optimization of Boutique Group’s marketing strategy and campaigns, supporting brand positioning, market engagement, and business objectives. The role ensures consistency in brand messaging, drives data driven marketing decisions, and enhances the overall impact of marketing initiatives across all channels and touchpoints

Key Accountabilities

Marketing Strategy, Development & Execution

• Develop and execute a comprehensive property-level marketing plan aligned with Boutique Group’s brand, Corporate comms and commercial objectives.

• Seek guidance from BG’s Marketing and Commercial function to ensure alignment with group-wide strategy, Commercial projections, creative standards, and brand positioning .

• Build and deliver the annual tactical marketing calendar , covering seasonal campaigns, activations, and cultural events.

• Oversee the execution of integrated campaigns (digital, on-property, partnerships, print, and experiential) that position the palace within the ultra-luxury market.

• Ensure marketing initiatives are rolled out on time, on budget, and deliver measurable ROI.

Programming & Activations

• Develop and execute the palace’s programming calendar , including cultural festivals, art collaborations, F&B showcases, wellness events, and VIP experiences.

• Partner with the Heritage & Culture team to design activations that are both authentic and commercially impactful .

• Ensure programs are delivered flawlessly, with guest feedback mechanisms built into execution.

• Establish recurring signature activations that differentiate the palace as a cultural and lifestyle hub .

Calendar Planning & Implementation

• Lead the development and execution of a 12–18 month tactical marketing and programming calendar.

• Map campaigns and events against key commercial windows (Ramadan, Eid, Hajj, Saudi National Day, peak luxury travel periods).

• Monitor execution of the calendar, making agile adjustments to maximize performance.

• Ensure balance between heritage-led programming and high-end lifestyle activations.

Brand Positioning & Storytelling

• Act as the brand custodian for the palace , ensuring all marketing and programming developed and executed reinforce Boutique Group’s ultraluxury identity.

• Collaborate with BG Marketing, Creative, Heritage, and F&B teams to design storytelling that highlights the palace’s architecture, history, and cultural value.

• Ensure executions across all guest touchpoints are consistent, authentic, and on-brand

Customer Insights & Analytics

• Establish a system for gathering guest insights and behavioral data from across the property (CRM, guest feedback, digital engagement, event participation).

• Use customer insights to inform development and execution of the marketing calendar and palace programming.

• Regularly conduct competitive benchmarking and market analysis to identify opportunities.

• Share learnings with BG Marketing to contribute to group-level strategies .

Partnerships & Stakeholder Engagement

• Partner with Sales to drive bookings through tactical campaigns, partnerships, and seasonal offers.

• Engage local artisans, designers, and performers to enrich palace programming.

• Represent the property in trade and marketing forums, ensuring alignment with Boutique Group’s positioning.

Digital Marketing

• Oversee development and execution of the property’s digital marketing initiatives, including website content, paid media, CRM campaigns, and performance marketing.

• Ensure digital campaigns are aligned with BG Marketing guidance and informed by customer insights.

• Monitor and optimize digital KPIs to maximize return on spend.

Reporting & Analysis

• Track execution of campaigns, events, and programming against KPIs.

• Prepare monthly and quarterly performance reports highlighting successes, insights, and ROI.

• Provide recommendations for improvement in future calendar development and execution , in consultation with BG Marketing

Qualifications, Experience

Education:

Bachelor’s degree in marketing, Business Administration, or a related field

Experience: 8–12 years in marketing roles

Minimum 3 years in a managerial or strategic marketing role

Experience in luxury, hospitality, or destination marketing is preferred