Marketing Director

We are looking for an experienced Marketing Director for one of our partners operating within a holding structure in the B2B services sector. This strategic leadership role will shape the company’s growth journey by combining strong lead generation, pricing & revenue management, and creative marketing strategy skills.

The Marketing Director will not only lead brand positioning and communication efforts but also design pricing strategies, manage agency collaborations, and drive data-driven marketing initiatives that directly support business development and sales performance.

Key Responsibilities:

• Develop and implement B2B marketing strategies across the group
• Create and optimize pricing strategies to balance profitability and competitiveness
• Design and execute lead generation processes to deliver high-quality sales leads
• Collaborate closely with sales teams on sales enablement and demand generation projects
• Manage agency relationships and lead creative concept & PR campaign development
• Oversee corporate, external, and client communications
• Plan creative and impactful events, launches, and project openings
• Contribute to business development through market analysis and competitive insights
• Drive ROI-oriented marketing through digital campaigns, content strategy, and data-driven analysis

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or related fields (Master’s preferred)
• Minimum 10 years of B2B marketing experience, preferably in service industries or multi-brand structures
• Proven experience in pricing strategy and service pricing
• Hands-on experience in lead generation, demand generation, and sales enablement
• Strong background in agency management, creative events, and PR campaigns
• Analytical mindset with the ability to contribute to business development
• Demonstrated leadership in managing creative and project teams
• Excellent communication and coordination skills in multi-stakeholder environments
• Advanced English proficiency is a strong plus