Marketing Director

At Outform Group, our guiding philosophy is Dare To Innovate.

Outform Group specializes in creating tangible consumer engagements that elevate, connect and humanize brand experiences. We unite leading experts in research, strategy, design, innovation and manufacturing, who work together to create unforgettable brand experiences.

Lean, interdisciplinary teams work in close collaboration with clients, helping them to solve their user’s biggest problems. Our user-centric, data-driven approach focuses on creating a seamless experience across different environments.

Marketing Director – Miami

Salary Range: $115,000 to $145,000

About Outform

Outform is a global retail innovation agency that delivers end-to-end retail solutions for some of the world’s most recognized brands. From in-store merchandising, displays, and fixtures to digital experiences and connected retail ecosystems, we shape how consumers discover, experience, and engage with brands. Our global teams combine creativity, technology, and executional excellence to design solutions that inspire shoppers and drive measurable growth for our clients.

Role Overview

The Marketing Director will lead Outform’s global marketing and branding initiatives from our Miami location. Reporting to the Vice President of Agency Services, this role is responsible for developing and executing strategies that generate qualified leads, strengthen Outform’s market positioning, and amplify the agency’s role as a leader in retail solutions and innovation.

This position will oversee the Miami-based marketing team, manage the global marketing budget, and collaborate closely with commercial and executive teams worldwide. A key focus will be leading the evolution of Outform’s CRM and marketing intelligence processes to enhance pipeline visibility and lead generation, while working in partnership with sales and executive leadership who also rely on the platform.

Key Responsibilities

• Lead and maintain Outform’s global marketing strategy, ensuring outreach consistently drives marketing-qualified leads and supports commercial growth
• Safeguard and evolve the Outform brand, ensuring alignment across all internal and external communications, campaigns, and client-facing materials
• Manage global online, digital, and social initiatives, including content development, campaign execution, and performance optimization
• Support commercial teams with tailored marketing requests, including presentations, proposals, and campaign assets that fuel business development
• Plan and execute exhibitions, events, and activations designed to generate leads and strengthen Outform’s relationships with key clients and prospects
• Partner with sales and executives to enhance CRM and lead-generation workflows, optimizing marketing intelligence without full ownership of the platform
• Align closely with business development leaders to ensure marketing strategies support and expand the agency’s growth apparatus
• Oversee the global marketing budget, allocating resources strategically to maximize ROI across initiatives
• Lead, mentor, and inspire the Miami-based marketing team, fostering a collaborative and results-driven culture

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred
• 7–10+ years of progressive marketing experience, ideally within an agency or B2B environment, with expertise in global brand management and lead generation
• Strong understanding of CRM, marketing automation, and analytics tools, with experience optimizing workflows and deriving actionable insights
• Demonstrated success managing marketing teams, budgets, and multi-channel campaigns across digital and experiential platforms
• Proven ability to plan and execute trade shows, exhibitions, or large-scale activations that drive business outcomes
• Exceptional communication and leadership skills, with the ability to influence and collaborate across functions and geographies
• Strategic thinker with creativity, commercial acumen, and a track record of delivering marketing initiatives that fuel business growth

Why Join Outform

At Outform, you will help shape the future of retail by leading a global marketing function at the intersection of creativity, innovation, and execution. This role provides a platform to deliver both creative impact and commercial results, working with some of the world’s leading brands across retail categories. You’ll play a central role in connecting consumers and brands in meaningful ways while driving Outform’s continued growth worldwide.

Outform does not provide visa sponsorship now or in the future. Outform does not provide relocation assistance.

Outform Group is an equal opportunity employer. Outform Group makes employment decisions and provides equal employment opportunity without regard to an applicant's or employee's race, sex, color, age, religion, national origin, disability, sexual orientation, gender identity, marital status, military or veteran status, or any other basis protected by federal, state, and local laws. If you need a reasonable accommodation in the application or hiring process, please notify the Outform Group Human Resources department.

Outform Group, Inc. offers a competitive and comprehensive benefits package to include medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) and matching contributions, HSA and FSA, leave programs, paid time off including holidays, and we continually review to align and update our benefit offerings