Marketing Director

Overview
We are seeking an energetic and visionary Director of Marketing to lead our dynamic marketing team and drive innovative strategies that elevate our brand presence across multiple channels. In this pivotal role, you will craft compelling marketing campaigns, harness the power of digital platforms, and spearhead initiatives that connect with diverse audiences. Your leadership will inspire a culture of creativity, data-driven decision-making, and continuous growth, ensuring our brand remains at the forefront of the industry. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact through strategic vision and hands-on execution.

Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that align with company goals, including digital marketing, content marketing, social media marketing, and print advertising.
• Lead the creation and management of integrated campaigns across platforms such as Facebook Advertising, Google AdWords, email marketing, and performance marketing channels to maximize reach and engagement.
• Oversee SEO optimization efforts to improve organic search rankings and increase web traffic through keyword research, content development, and technical site audits.
• Manage advertising sales initiatives by collaborating with sales teams to develop compelling proposals and promotional materials that drive revenue growth.
• Utilize analytics tools like Google Analytics and other performance metrics to monitor campaign effectiveness, optimize ROI, and inform future strategies.
• Supervise the development of engaging content tailored for B2B (business-to-business) audiences while maintaining consistency in brand voice across all channels.
• Oversee website management using WordPress and basic HTML skills to ensure site updates are timely, visually appealing, and user-friendly.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging.
• Conduct market research to identify emerging trends, competitive insights, and customer needs to inform product management decisions.
• Collaborate with cross-functional teams including product management, sales, creative services, and external agencies to ensure cohesive branding efforts.
• Manage departmental budgets effectively while ensuring all marketing activities deliver measurable results aligned with business objectives.

Skills

• Proven expertise in digital marketing disciplines such as SEO, social media marketing, performance marketing, email marketing, and content marketing.
• Strong knowledge of advertising platforms including Facebook Advertising and Google AdWords; experience with print advertising is a plus.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creative asset development.
• Experience with website management using WordPress; basic HTML knowledge is advantageous.
• Familiarity with analytics tools like Google Analytics for tracking campaign performance and deriving actionable insights.
• Ability to develop compelling copywriting tailored for diverse audiences across multiple channels.
• Demonstrated success in B2B marketing strategies that drive lead generation and brand awareness.
• Skilled in research methodologies to analyze market trends and customer behavior for strategic planning.
• Strong project management skills with the ability to oversee multiple campaigns simultaneously while adhering to deadlines and budgets.
• Experience in sales support activities such as creating proposals or pitches that align with overall marketing objectives.
• Knowledge of e-commerce platforms and digital product management practices is desirable. Join us as our Director of Marketing if you're ready to lead innovative initiatives that propel our brand forward! Bring your strategic mindset, creativity, and passion for results—together we’ll achieve extraordinary growth!

Job Type: Full-time

Pay: $71,971.69 - $86,675.59 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person