Marketing Director

Overview: Contribute to dealership success by consistently creating and executing on marketing strategies, deepening relationships with all marketing vendors. Managing in house marketing assets, team members, and building the marketing team. Creating content calendars and execution strategies that have accountability through ongoing weekly meetings with Dealership executives and existing software. Recruit, hire, train, coach and retain a qualified team of marketing professionals to achieve the job description below. Use time management and organizational skills to ensure consistent execution of expectations below.

Companies & Brands the Marketing Manager is Responsible for:

• NJAL
• SSJR
• SSJR KIA
• SSJR NISSAN
• SSJR MITSUBISHI
• JR’s EZ Auto -> Keyport Kia
• SSJR Windsor Nissan
• All Service Departments
• SSJR Latino
• Hope for a Ride

Marketing Director responsibilities: Acts as the liaison between Sokal and Sansone Jr:

• Attending SOKAL marketing meetings
• Reviewing Budget
• Develop reporting and reviewing, Logging and Reporting on analytics
• SEO, Remarketing…etc.
• Ensure Marketing Deadlines are met: (Scripts for radio production, Marketing timely events, Updating website with relevant content, Monthly specials)
• Send content to update all websites
• Deepen relationships with any and all vendors
• Create content calendars and hold marketing team accountable to executing
• Maximizing every platform with consistent content, increasing followers, engaging commenters and likers with direct messaging
• Make suggestions to remove or replace under performing marketing efforts
• Utilize existing software for marketing project management such as Asana, Google Drive…etc.

Grass Roots Marketing Manager Responsibilities:

• Study, research, discover, and build new effective marketing techniques from other dealers like Healey Brothers, Paragon, Germain…etc.
• Leverage the customer facing employees as the brand of the dealership and customer experience
• Managing all social calendars for all platforms (Facebook, Instagram, LinkedIn, TikTok)
• Managing marketing assistant(s) (Jessica, and PSJR’s executive assistant)
• Ideation around content and posts
• Creating copy for posts and content
• Ensure content is distributed timely across all relevant platforms through marketing team and sent to SOKAL for website updates
• Further the relationship with Virgilio
• Develop Hispanic messaging, templates, & campaigns
• Responsible for any in house paid Tier 4/Hispanic marketing efforts
• Content collection of: Testimonial videos, delivery photos, success tories
• Ensure Video, graphic editing and distribution is consistent/complete
• Engaging with dealership managers on marketing efforts, results, process improvements and ideas
• Maximizing Marketing Tools:
• DriveCentric: Creating Email blast campaigns that drive customer retention for sales/service and bring customers back to our website
• Webuy
• Tier 4 Websites
• EZ Referral
• Develop and distribute point of sale promotional items

*Overall Marketing manager responsibilities will grow and evolve with the needs of the various businesses at the discretion of Paul Sansone Jr and dealership executive team.

Job Type: Full-time

Pay: $120,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• marketing and brand management: 5 years (Required)
• social media marketing: 5 years (Required)
• digital marketing and advertising: 5 years (Required)

Work Location: In person