Marketing Director

Marketing-Downstream

Role – Marketing Director – Demand Generation

Location – Eau Claire, Wisconsin

Role Type - Full-Time Role — Remote

Travel – Ability to Travel Occasionally

Role Overview

The Downstream Marketing Director is responsible for transforming Aaniie’s product capabilities into compelling stories, campaigns, and adoption programs—while also serving as a key driver of top-of-funnel growth and customer lifecycle marketing, product adoption, segmentation, messaging, and ensuring that revenue teams (sales, CS, partnerships) are fully enabled. This role blends downstream product marketing excellence with demand generation leadership to increase market awareness, accelerate pipeline creation, and strengthen Aaniie’s presence in the senior care and childcare markets.

This leader will own post-launch go‑to‑market execution, customer lifecycle programs, and usage/adoption strategies, while also partnering closely with Growth and Sales to run targeted demand generation campaigns, ABM programs, and thought leadership initiatives. Success in this role means increasing qualified pipeline, driving product engagement, strengthening customer advocacy, and elevating Aaniie’s brand visibility.

Key Responsibilities

· Demand Generation & Top-of-Funnel Growth

· Go-to-Market & Launch Execution

· Customer Lifecycle & Adoption

· Positioning & Storytelling

· Sales & CS Enablement

· Market & Customer Insights

· Campaigns & Revenue Impact

What You'll Do

· Develop & Execute Strategy: Design and manage comprehensive, multi-channel demand generation strategies (including digital, ABM, email, webinars, SEO/SEM, and events/tradeshows) to achieve Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets.

· Lead Generation & Nurturing: Build and optimize the marketing funnel. Implement sophisticated lead nurturing programs that move prospects through the buyer's journey, from awareness to conversion.

· Sales Enablement & Downstream Focus: Act as the primary marketing partner to the sales team. Develop and deliver high-impact sales tools, including case studies, product sheets, competitive battlecards, and presentations that align with the sales process.

· Campaign Management: Oversee the end-to-end execution of all marketing campaigns, ensuring they are on-brand, on-time, and on-budget.

· Data & Analytics: Own the marketing tech stack (HubSpot, Salesforce, etc.). Continuously measure, analyze, and report on campaign performance, pipeline contribution, and marketing ROI. Use data to make informed decisions and optimize spend.

· Team Leadership: Lead and mentor a small team of marketing professionals, fostering a culture of high-performance, collaboration, and continuous improvement.

· Product Marketing Collaboration: Work closely with product teams to support go-to-market strategies, product launches, and adoption campaigns for our "Aaniie Care" and "Aaniie Kids" platforms.

Qualifications

· Experience: 7+ years of B2B marketing experience, with a proven track record in demand generation, preferably within a SaaS, health-tech, or home care industry.

· Downstream Expertise: Demonstrable experience in downstream marketing or sales enablement, with a portfolio of sales tools and campaigns you've developed.

· Tech Stack Proficiency: Expert-level knowledge of marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).

· Analytical Mindset: You are highly analytical and data-driven, with a passion for tracking metrics, optimizing funnels, and proving ROI.

· Leadership: 3+ years of experience managing and developing marketing teams.

· Collaboration: Exceptional ability to work cross-functionally, especially with sales, product, and leadership teams.

· Success: Demonstrated success driving product adoption, retention, and customer lifecycle programs.

· Exceptional storytelling and messaging skills.

Education

· Bachelor's degree and experience in business, marketing, or a related field

Pay & Benefits Summary

· Competitive compensation with a variable compensation structure, commensurate with experience.

· Benefits include but are not limited to paid holidays, flexible PTO, equity incentives, 401K with match, STD, LTD, Life, and a fantastic environment with great people and a dose of fun every day.

Why You'll Love Working at Aaniie

· Make a Real Impact: Your work directly helps home care and childcare providers deliver better care to vulnerable populations.

· Growth Opportunity: We are a fast-growing company, and you will have a key leadership role in shaping our future success.

· Great Culture: Be part of a collaborative, innovative, and supportive team right here in the Chippewa Valley.

· Competitive Compensation: We offer a competitive salary, benefits package, and bonus potential.

· Voice of Influence: Ability to influence the voice, narrative, and customer experience of a rising industry leader.

About Aaniie

Aaniie is the creator of an industry-leading platform designed to support organizations that deliver care in the home – from childcare to senior care. With a mission to simplify the world of care with technology, Aaniie includes everything care providers need to manage care – from marketing to scheduling to billing and back-office functions. Through our focus on automation, we are changing how care is delivered while maintaining a human connection at the center of everything we do. Our fast-growing platform is currently used by over a thousand organizations throughout the United States.

Ready to Apply?

If you're ready to take ownership, drive measurable results, and help us revolutionize the care industry, we want to hear from you.

Please submit your resume and a cover letter explaining why you are the ideal candidate for this role.

Aaniie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Life insurance
• Paid time off

Work Location: Hybrid remote in Eau Claire, WI 54701