Marketing Director

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At United Built Homes (UBH), we're more than just a home builder; we're a legacy of craftsmanship, family, and dreams coming to life. With a remarkable heritage spanning over 65 years, we've been entrusted by thousands of families to transform their visions into the homes they've always dreamed of.

UBH is seeking a Marketing Director to lead our digital, traditional, and creative marketing efforts across multiple markets. This role requires a strong balance of strategic leadership and hands-on execution, with an emphasis on SEO expertise, data-driven decision-making, and high-quality content creation. The ideal candidate understands how to generate qualified leads, grow organic visibility, and build a consistent brand presence across both digital and offline channels.

Responsibilities

Digital Marketing

Own our digital strategy across paid search, paid social, display, and retargeting.
Direct and implement all SEO initiatives, including:
- Technical SEO audits (core vitals, site structure, indexing, speed performance)
- On-page optimization (schema, meta data, internal linking, content architecture)
- Off-page strategies and link-building
- Local SEO performance for 20 markets
Adapt digital marketing strategies as AI tools and search behavior evolve—both for internal workflow improvements and for how customers find us online.
Analyze and improve rankings for priority keywords related to homebuilding.
Manage campaign performance in Google Ads, Meta Ads Manager, GA4, and Google Search Console.
Create and optimize landing pages and testing plans to improve conversions and reduce cost-per-lead.

Traditional Marketing

Manage outdoor advertising, print campaigns, events, and other offline channels supporting our design centers.
Identify local marketing opportunities and community partnerships.
Maintain consistent brand standards across signage, print, and in-office materials.

Creative & Content

Direct creative concepts for brand campaigns and promotions.
Oversee production of videos, photography, social content, customer stories, and educational content.
Maintain a robust content calendar that supports monthly priorities and long-term brand building.
Guide designers, videographers, photographers, and agency partners.

Social Media

Lead all social media planning, content creation, and performance tracking.
Build campaigns that highlight home plans, construction progress, customer experiences, and design center activity.
Stay current on platform and algorithm changes to maintain relevance and reach.

Why UBH?

Established and trusted regional homebuilder with over six decades of history.
High-impact role influencing sales performance and brand direction across several states.
Opportunity to lead a broad marketing program with creative and strategic ownership.
Comprehensive Benefits: UBH offers medical, dental, and vision insurance; paid vacation and holidays; and sick and personal leave. We also provide employer-paid long-term disability and life insurance, optional supplemental coverage, and 401(k) and Health Savings (HSA) accounts, both with a company match.

SEO-Specific Qualifications

3–5+ years of direct SEO experience with measurable results.
Strong knowledge of technical SEO, keyword research, schema markup, and competitive analysis.
Proficiency with tools such as:
- SEMrush / Ahrefs / Moz
- Google Search Console
- Screaming Frog
- Google Analytics (GA4)
Experience managing SEO for multi-location or multi-market businesses (preferred).
Certifications preferred:
- Google Analytics
- Google Ads Search
- Yoast or equivalent on-page SEO training
- Any recognized technical SEO certification

General Qualifications

5+ years of digital marketing or brand leadership experience (home builder experience is a plus).
Hands-on experience producing or directing video and social media content.
Familiarity with traditional advertising strategies and market-level activation.
Strong communication, leadership, and project management skills.
Ability to collaborate effectively with sales teams, design centers, and senior leadership.