Marketing Director

Marketing Director

Job Description

Title: Marketing Director

Reports To: CEO

Job Goal: Create and implement the marketing strategy for Paragon Home Plans and the rest of the portfolio companies.

Key Duties and Responsibilities:

Customer and Partnership Aquisition (Primary Objective)

• Build and execute marketing strategies that attract new clients and builders as well as lumberyards, realtors, and partner companies.
• Implement lead funnels such as webinars, landing pages, lead magnets, email automations, and targeted outreach.
• Use SEO, paid ads, and CRM tools to convert traffic into high-quality leads and leads into clients.
• Track lead performance and adjust strategies for maximum ROI
• Find ways to utilize our stock plan collection to attract more customers as well as sell more stock plans and modifications to a wider audience.
• Continue to expand our affiliate, commission, and referral partnerships so our services can be offered to more large audiences and target markets.
• At times, market and gain market share in specific cities that offer strategic opportunities.

Digital Marketing & Online Growth

• Identify clear digital marketing strategies that have consistent ROI
• Manage, update, and enhance Paragon’s website, white-label sites, and online presence (SEO and GEO optimization, landing pages, analytics, CRO).
• Create, manage, and optimize paid ad campaigns on Meta, Google, and other platforms.
• Oversee CRM utilization for automations, follow-ups, segmentation, and reporting.
• Find ways to generate visibility and drive customer acquisition through free and low cost channels.

Content Creation & Social Media

• Plan, produce, and publish engaging social media content (short-form video, stories, posts, reels).
• Capture video and photography of our homes, partner builds, designers, and projects in progress.
• Tell compelling stories showcasing our ecosystem (builders, interiors, groundworks, short-term rentals etc.).
• Engage social media and online communities that relate to our clients and builders and produces clients.

Partnership Development

• Support lumberyard, builder, and realtor partnerships with co-branded content & campaigns.
• Produce referral tools, co-marketing assets, promotional videos, case studies, etc.
• Build and maintain long-term relationships that fuel shared inbound referrals.

Brand Growth & Innovation

• Bring new ideas, test creative strategies, experiment with growth tactics, and find scalable opportunities.
• Develop brand assets, sales decks, marketing collateral, and messaging across platforms.
• Help shape the voice, presence, and reputation of Paragon as a nationwide leader.

Job Skills and Abilities:

• Customer acquisition
• Social media + SEO strategy
• Paid ads (Meta/Google)
• Content strategy + creation
• CRM utilization
• Lead magnets + execution of strategies such as webinars
• Partnership-building
• Willingness to experiment and try new initiatives

Preferred Experience:

• Marketing experience is strongly preferred but not required if skillset has been demonstrated in other fields
• A strong portfolio OR clear ability to produce digital content and results
• Comfort shooting short videos, interviewing partners, and being on job sites
• Bonus: any experience with architecture, construction, real estate, or design

Growth Path

This role begins as a hands-on, one-person marketing engine. As Paragon and the ecosystem grow, you will have the opportunity to:

• Build a small team
• Manage contractors or creatives
• Lead full brand strategy
• Grow into a Portfolio-wide role

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person