Marketing Director

Marketing Director – Growth From $20M → $150M

Location: Hybrid / Remote
Company: Bosso Lighting
Industry: Home Services / Smart Home / Door-to-Door Sales Support
Compensation: Competitive + Performance Incentives

About the Role

We are looking for a Marketing Director who has already scaled a home-service or service-based company from roughly $20M to $150M+ in annual revenue.

This leader will architect and execute a full-funnel growth engine across digital, offline, and subscription-driven channels. You will be responsible for owning strategy, building the systems, managing the teams, and guiding the company into its next stage of hypergrowth.

This is not a “manage from above” role — you must be willing to operate hands-on initially, build the foundation, then scale the department with SOPs, hires, and automation.

What You’ll Own & BuildGrowth Strategy & Revenue Scaling

• Build a scalable marketing engine capable of supporting growth from $20M to $150M+.
• Analyze and architect the marketing infrastructure, tech stack, and team needed for this level of expansion.
• Implement data-driven planning, forecasting, and optimization for predictable lead flow, CAC, and ROI.

Channel Expertise (Must Have Experience In All)

• Facebook Ads – advanced audience strategies, creative iteration, and conversion optimization.
• Google Ads – local service ads, search, display, and performance maximization.
• SEO – long-term organic acquisition focus with strong technical and content strategy.
• Email & SMS Marketing – full lifecycle automation, reactivation, upsell, and retention.
• Affiliate / Partnership Programs – build and manage performance-based referral and partner channels.
• Home Services Marketing – proven experience in high-velocity lead generation for service-based companies.

App Monetization & Subscription Marketing

We have a “light version” of our app and a paid monthly subscription.

You must know how to:

• Drive in-app conversions (iOS + Android)
• Build subscription funnels, reactivation flows, and cross-sell/upgrade paths
• Coordinate App Store campaigns, creative testing, and retention-based messaging

CRM & HighLevel (GoHighLevel)

• Full command of HighLevel including:
• Automation workflows
• Call center routing
• Lead nurturing sequences
• Reporting dashboards
• Oversee integration between inbound marketing and our internal call center to maximize appointment set rate and revenue per lead.

Leadership & Department Building

• Build the marketing org from the ground up—initially executing yourself, then creating SOPs, hiring specialists, and bringing automation online.
• Work cross-functionally with Sales, Operations, and Finance to align growth with company capacity.
• Own all key marketing KPIs, budget management, agency/vendor relationships, and performance reporting.

Experience We’re Looking For

• Required: Has personally scaled a home-service or similar company from roughly $20M → $100M+ or more.
• Deep experience using piece rate / commission-based business models (door-to-door familiarity is a huge plus).
• 8+ years of progressively senior marketing experience, with at least 3 at the Director or VP level.
• Proven success leading multi-channel campaigns with measurable revenue impact.
• Strong analytical mindset with ability to model CAC, payback, LTV, retention, and budget allocation.
• Comfortable acting as both strategist and hands-on executor during the initial stage.

Why Join Us

Bosso Lighting is scaling aggressively and entering markets with massive demand. You’ll have the opportunity to build a marketing machine from the ground up in a company that is transforming the home service lighting industry through technology, automation, and a unique subscription platform.

If you want to build something big — this is the place.

Job Type: Full-time

Pay: $100,000.00 - $130,000.00 per year

Application Question(s):

• What is the closest experience you have to scaling a direct to consumer home service's marketing department from 5 Million to 30 Million in 1 year, please list company(s)
• What is the closest experience you have to scaling ARR in the direct to consumer home service industry, please list company(s)

Experience:

• Home Service Marketing: 1 year (Required)
• Direct to Consumer: 1 year (Required)

Work Location: Remote