Kansas City, MO
Victory Auto Group is looking for an experienced Digital Marketing Director. Victory is part of the Premier Automotive Dealership Group with over 30 locations in 7 states and is a great place to have a rewarding career! We are growing and need to hire an experienced Digital Marketing Director to increase our market share and ensure brand consistency for our 10 Victory stores in the Midwest that represent brands including GMC, Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram and Hyundai.
The Marketing Director role is traditional but more digital focused. You will develop a cohesive and profitable marketing strategy, design digital marketing campaigns, manage all digital marketing channels, and more. Five to seven years of experience is preferred.
The position is located in the Kansas City area. Ideal candidates will be creative, goal-oriented professionals that will implement innovative ideas to achieve our targets. Apply now for this great opportunity!!
Job Responsibilities Include:
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Develop a cohesive and profitable marketing strategy, design digital marketing campaigns to increase web traffic, and manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
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Manage and improve online content
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Increase our market share and ensure brand consistency throughout all marketing channels
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Ensure all marketing efforts are cohesive, integrated, and work to reach a common goal
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Research market to identify new opportunities
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Analyze sales and marketing metrics
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Generate ROI and performance-based reports
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Work with General Managers to analyze ROI and plan each month's efforts
Job Requirements:
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5 to 7 years of proven experience is preferred
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Must live in the Kansas City area
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Marketing degree or relevant field preferred
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Experience in designing and implementing successful digital marketing campaigns
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Strong understanding of how all current digital marketing channels function
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Solid knowledge of online marketing tools and best practices
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Experience with major social media platforms
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Familiar with web design
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Strong analytical skills and ability to multi-task.
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Excellent organizational, communication and time management skills.
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Able to adapt to constantly changing needs and deadlines.
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Strong ability to think critically and creatively
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Hands on experience with SEO/SEM and Google Analytics
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Ability to effectively understand and interpret performance data including in Google Analytics.
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Understanding of Search Engine Optimization and Google's best practices.
Full-Time Benefits:
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Competitive pay based on experience
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Medical, dental and vision insurance
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401(k) with company match
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Paid time off
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Career advancement and professional development
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Employee programs for referral bonus and discounted auto purchases
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Paid participation in Giving Hope Community Service days givinghopenola.org
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Find more information on our benefits and career paths at: WhyPremierAutomotive.com