Marketing Director

The Marketing Director is responsible for developing, executing, and monitoring marketing and strategies to strengthen brand positioning, support profitable growth, and enhance customer and stakeholder engagement.

Responsibilities

• Develop and implement integrated marketing strategies to support business growth and brand

awareness.

• Manage the company’s brand identity, ensuring consistent usage across all touchpoints.

• Lead digital marketing initiatives, including social media, SEO, content marketing, and corporate website management.

• Plan and execute corporate campaigns, events, sponsorships, and CSR initiatives.

• Oversee internal communication programs to foster employee engagement and alignment with corporate strategy.

• Handle media relations, press releases, and crisis communication in coordination with senior leadership.

• Monitor competitor activities and market trends, providing insights to support product positioning.

• Ensure marketing activities comply with Insurance Authority regulations and company policies.

• Develop key performance indicators (KPIs ) for campaigns, monitor performance, and provide regular reports to

management.

• Manage external agencies, vendor's, and service providers to ensure quality and cost-effective delivery.

Qualifications

• Bachelor's degree or equivalent experience in Marketing or Communication
• 7-12 years relevant work experience in Marketing in financial services/ banking
• Proven track record in brand management, digital marketing, and corporate communications.
• Experience in managing media relations and handling communication during crises.
• Demonstrated ability to manage budgets, agencies, and cross-functional projects.