Marketing Director / Director of Marketing & Social Media

About Eagle Point Resort

Nestled in the Tushar Mountains just 30 minutes from Beaver, Utah, Eagle Point Resort offers a mid-sized, family-friendly mountain escape where guests feel like the mountain is all theirs. We specialize in delivering uncrowded, customizable, and memorable experiences year-round—from powder days and stargazing nights to weddings, concerts, and mountain bike adventures.

Our mission is to create intimate, inspiring, and distinctly personal experiences that can’t be duplicated at larger resorts—ensuring every visitor leaves with lasting memories.

Position Overview

The Marketing Director serves as the voice, vision, and creative force behind Eagle Point Resort’s brand presence. This role combines strategic marketing leadership with hands-on creative execution across digital, print, and on-mountain channels.

The Director oversees all aspects of marketing, communications, and digital presence—ensuring Eagle Point’s image remains cohesive, professional, and aligned with our values: authenticity, adventure, and alpine charm.

Core Objectives

• Increase customer acquisition through data-driven, high-ROI marketing initiatives.
• Bring content creation in-house to reduce outsourcing costs and ensure brand consistency.
• Enhance digital visibility through SEO, Google Ads, and affiliate marketing programs.
• Elevate social and email engagement, growing click-through rates, followers, and conversions.
• Establish Eagle Point as the premier Southern Utah alpine destination.

Key Responsibilities1. Marketing Strategy & Campaign Management

• Develop and implement annual and seasonal marketing plans across ski, lodging, summer, and event operations.
• Create targeted and timely promotional campaigns—driven by occupancy data, demand trends, and weather conditions.
• Audit and optimize marketing budgets: evaluate ROI by channel (social, email, web, paid, print).
• Leverage analytics (Google Analytics, Meta Insights, Mailchimp metrics) to measure performance (CTR, CPC, CPM, CPP).
• Manage partnerships with Ski Utah, tourism councils, and regional businesses to strengthen cooperative advertising.

2. Content Creation & Brand Development

• Produce and edit high-quality photography and video that authentically captures the Eagle Point experience.
• Design branded visuals, resort signage, trail maps, event flyers, and real estate collateral.
• Maintain a dynamic, consistent content calendar for all platforms.
• Ensure brand voice and aesthetics remain cohesive across every medium.
• Manage and organize all digital assets for long-term use and protection.

3. Digital & Social Media Management

• Oversee all major platforms: Instagram, Facebook, TikTok, YouTube, and Twitter/X.
• Post consistent, engaging content that highlights daily mountain life, events, and guest experiences.
• Monitor engagement, respond to comments and messages, and identify opportunities for viral or community-driven content.
• Use AI and automation tools (ChatGPT, Gemini, Canva scheduling, etc.) to streamline post creation and caption generation.
• Grow audience reach through influencer collaborations and UGC (user-generated content) campaigns.

4. Web & Email Marketing

• Manage and update the WordPress website with seasonal content, SEO-optimized copy, and event listings.
• Conduct SEO audits and improve site rankings for high-value keywords (e.g., “Utah ski getaway,” “family ski resort,” etc.).
• Run regular Mailchimp campaigns with improved segmentation, stronger visuals, and clear calls to action.
• Maintain SMS campaigns via GoTo Messaging for timely updates, alerts, and special offers.
• Ensure all digital channels drive toward measurable conversions (bookings, passes, event sales).

5. Paid Media & Advertising

• Design and manage Google Ads campaigns to target key search terms—especially in competition with nearby resorts.
• Create and optimize paid social media campaigns for Facebook, Instagram, and YouTube.
• Explore affiliate programs (TripAdvisor, Kayak, Ski Utah, etc.) that operate on “pay when you get paid” models.
• Regularly test creatives and ad copy to improve click-through and conversion rates.

6. Data & Market Analysis

• Conduct periodic audits of website traffic, ad performance, and campaign ROI.
• Identify which channels drive the highest yield and reallocate spend accordingly.
• Compare average spend per customer vs. acquisition cost to guide optimization.
• Track and report marketing metrics monthly to resort leadership.

7. Brand Positioning & Communication

• Define and maintain Eagle Point’s core brand message: “A family-friendly, pure mountain experience—authentic, uncrowded, and unforgettable.”
• Ensure all internal and external communications reflect this positioning.
• Collaborate with resort departments (lodging, operations, food & beverage, events) to maintain unified messaging.
• Manage cross-brand synergy for Eagle Point Resort (EP), AERE, and AEC divisions.

Required Skills & Experience

• Graphic Design: Adobe Suite, Canva, signage, maps, print/digital materials.
• Photography/Videography: Capture and edit raw, authentic resort content.
• Advertising Aptitude: Google Ads, OnTheSnow, Meta Ads, analytics tracking.
• Social Media Management: Proven experience with multi-platform content calendars and engagement strategies.
• Web Management: WordPress or equivalent platform experience; SEO best practices.
• Email & SMS Marketing: Mailchimp, GoTo Messaging, A/B testing.
• Analytical Acumen: Understanding of CPC, CPM, CTR, and other performance metrics.
• Business Insight: Ability to adapt strategy to market pressures and competitive dynamics.
• Ski Industry Experience: Understanding of resort operations, seasonality, and guest demographics.

Audit & Continuous Improvement Process

• Quarterly Marketing Audit:
• Review traffic sources, conversions, and cost per acquisition.
• Update Google Analytics reports and Mailchimp KPIs.
• Identify underperforming channels and reallocate resources.
• Performance Metrics:
• CPM (Cost per thousand views)
• CPC (Cost per click)
• CPP (Cost per purchase)
• CTR (Click-through rate; aim to exceed 2.5%)

• Annual Review:
• Benchmark results against prior year and peer resorts.
• Recommend budget adjustments and new technology tools.

Tools & Platforms

• Social Media: Instagram, Facebook, TikTok, YouTube, Twitter/X
• Web: WordPress
• Email: Mailchimp
• SMS: GoTo Messaging
• Design: Adobe Creative Suite, Canva
• Analytics: Google Analytics, Meta Business Suite
• AI Tools: ChatGPT, Gemini (for copywriting, ideation, automation)
• Lodging & CRM: InnRoad, Entebeni

Compensation & Terms

• Salary: $55,000/year
• Employment Type: Full-Time, Year-Round
• Reports To: Managing Director of Recreation
• Location: On-site at Eagle Point Resort, Beaver, Utah (some remote flexibility during off-season)

Success in This Role Looks Like

• A steady flow of creative, on-brand content that drives measurable engagement.
• Increased traffic and bookings attributed to digital marketing.
• Consistent messaging and aesthetics across all resort communications.
• Clear, data-backed understanding of what’s working—and what’s not.

Eagle Point recognized as a top Southern Utah destination for authentic mountain experiences.

Job Type: Contract

Pay: $55,000.00 per year

Work Location: Remote